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Measuring integrated marketing...
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United States
Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
34
Marketing
29
Brand management
28
Markenführung
27
Brand image
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Markenimage
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Advertising
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Public relations
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Relationship marketing
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Beziehungsmarketing
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Communication
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Kommunikation
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Internet marketing
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Online-Marketing
13
Marketing communications
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Öffentlichkeitsarbeit
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Corporate reputation
11
Firmenimage
11
Social Web
11
Social web
11
Werbung
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Corporate culture
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Customer satisfaction
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International marketing
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Kundenzufriedenheit
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Communications
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Online retailing
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Online-Handel
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Internationales Marketing
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Kitchen, Philip J.
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Barrio-García, Salvador del
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Bian, Xuemei
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Cuomo, Maria Teresa
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Kim, Ilchul
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Kitchen, Philip
1
Muñoz-Leiva, Francisco
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Papasolomou, Ioanna C.
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Pelsmacker, Patrick de
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A reader in marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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The marketing review
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ECONIS (ZBW)
7
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1
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
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2
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
3
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
4
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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5
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
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6
Marketing public relations: conceptual legitimacy or window dressing?
Kitchen, Philip J.
;
Papasolomou, Ioanna C.
- In:
A reader in marketing communications
,
(pp. 135-155)
.
2005
Persistent link: https://www.econbiz.de/10003292725
Saved in:
7
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
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