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Sport marketing's past, presen...
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United States
Professional sports
6,811
Profisport
6,803
Fußball
2,905
Football
2,896
Sports marketing
2,093
Sportmarketing
2,075
Sport
1,952
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1,874
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1,143
Sport organization
1,134
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996
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991
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957
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956
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953
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869
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642
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476
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Berri, David J.
30
Humphreys, Brad R.
21
Sommers, Paul M.
18
Krautmann, Anthony Charles
14
Fort, Rodney
13
Frick, Bernd
13
Coates, Dennis
12
Schmidt, Martin B.
12
Simmons, Robert
11
Zimbalist, Andrew S.
11
Kochman, Ladd Michael
10
Depken, Craig A.
9
Drayer, Joris
9
Goodwin, Randall
9
Jozsa, Frank P.
9
Lee, Young Hoon
9
Paul, Rodney J.
9
Staudohar, Paul D.
9
Winfree, Jason
9
Kahn, Lawrence M.
8
McEvoy, Chad D.
8
Prinz, Joachim
8
Shapiro, Stephen L.
8
Weinbach, Andrew P.
8
Bennett, Gregg
7
Deutscher, Christian
7
Longley, Neil
7
Price, Joseph
7
Rascher, Daniel
7
Ross, Stephen F.
7
Bodvarsson, Örn B.
6
Borghesi, Richard
6
Dietl, Helmut
6
Franck, Egon
6
Greenwell, T. Christopher
6
Hadley, Lawrence H.
6
Hill, James Richard
6
Kent, Aubrey
6
Lang, Markus
6
Matheson, Victor A.
6
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1
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National Bureau of Economic Research
1
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1
USA / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust, Business Rights, and Competition
1
Vanderbilt University
1
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
1
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Journal of sports economics
139
Sport marketing quarterly : preferred journal of the Sport Marketing Association
53
International journal of sport management and marketing : IJSMM
45
Journal of sport management : the official journal of the North American Society of Sport Management
33
Applied economics
25
Economic inquiry : journal of the Western Economic Association International
22
International journal of sport finance
20
Sport management review
19
Discussion paper series / IZA
14
Southern economic journal
14
Atlantic economic journal : AEJ
13
Contemporary economic policy : a journal of Western Economic Association International
13
International journal of sports marketing & sponsorship
12
Middlebury College working paper series
11
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
11
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
9
Review of industrial organization : RIO
9
Journal of business and economic perspectives
8
The review of economics and statistics
7
Academy of Management journal : AMJ
6
Competition policy in professional sports : Europe after the Bosman case
6
Sport and public policy : social, political, and economic perspectives
6
Industrial relations : a journal of economy & society
5
Journal of labor research
5
Symposium: Antitrust in the sports industry
5
The American economic review
5
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
5
Wirtschaftswissenschaftliche Diskussionspapiere
5
Advances in the economics of sport
4
Eastern economic journal
4
Economics letters
4
Journal of economics & business
4
Monthly labor review : MLR
4
New York economic review : journal of the New York State Economics Association
4
Scottish journal of political economy : the journal of the Scottish Economic Society
4
Sport marketing in a global environment : strategic perspectives
4
Sportökonomie
4
SpringerLink / Bücher
4
The American journal of economics and sociology
4
Journal of economic issues : jei
3
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ECONIS (ZBW)
930
USB Cologne (EcoSocSci)
1
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1
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel
;
Link, Charles R.
- In:
Journal of sports economics
9
(
2008
)
5
,
pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
Saved in:
3
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
Saved in:
4
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
5
An investigation of the relationship between television broadcasting and game attendance
McEvoy, Chad D.
;
Morse, Alan L.
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 222-235
Persistent link: https://www.econbiz.de/10003433845
Saved in:
6
Positive stereotype effects on perceived performance : consumers' evaluation of ethnic differences among sports service providers
DeShields, Oscar W.
;
Kara, Ali
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 203-222
Persistent link: https://www.econbiz.de/10008809618
Saved in:
7
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
8
Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew
;
Kent, Aubrey
;
Vincent, John
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
Saved in:
9
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
10
Your team is my team : a social network approach to sport marketing
Quatman, Catherine
;
Farrell, Annemarie
;
Parker, Heidi
; …
-
2007
Persistent link: https://www.econbiz.de/10003548910
Saved in:
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