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For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny; Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of global marketing 26 (2013) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
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National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence; Park, Ji Eun - In: Journal of international consumer marketing 32 (2020) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John; Godwin, Lynn - In: Journal of international consumer marketing 35 (2023) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
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A study on the influence of country image on purchase intention of Chinese consumers based on Fishbein's model of reasoned action : focused on USA, Germany, Japan and South Korea
Li, Dongjin; Ahn, Jong-seok; Zhou, Ronghai; Wu, Bo - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 621-646
Persistent link: https://www.econbiz.de/10003923750
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Consumer-generated media and product labelling : designed in California, assembled in China
Saunders, Stephen G. - In: International journal of consumer studies 34 (2010) 4, pp. 474-480
Persistent link: https://www.econbiz.de/10003997225
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Further considerations on the relevance of country-of-origin research : comment
Usunier, Jean-Claude; Cestre, Ghislaine - In: European management review : the journal of the … 5 (2008) 4, pp. 271-274
Persistent link: https://www.econbiz.de/10003804458
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Direct and indirect use of country of origin cues for hybrid and non-hybrid products
Yun, TaiWoong; Lee, Wei-Na; Sego, Trina - In: New directions in international advertising research, (pp. 195-214). 2002
Persistent link: https://www.econbiz.de/10001785331
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Country-of-origin effects and consumer evaluations of ads within the context of economic crises
Bennett, Aronté M.; Kozup, John; Taylor, Charles Raymond - In: Journal of current issues and research in advertising 39 (2018) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10012242895