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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Intercultural consumer classifications in e-commerce

Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - In: Classification - the ubiquitous challenge : proceedings …, (pp. 561-568). 2005

Persistent link: https://www.econbiz.de/10003569653

Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung

Bauer, Hans H.; Neumann, Marcus M.; Hoffmann, Yasmin - 2003

Persistent link: https://www.econbiz.de/10001825917

Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.

Pai, Dinesh Ramdas; Bhatt, Siddharth - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 32-40

Persistent link: https://www.econbiz.de/10014250026

Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity

Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150

Persistent link: https://www.econbiz.de/10003989250

Country-Specific Effects of Reputation : A Cross-Country Comparison of Online Auction Markets

Schlägel, Christopher - 2011

Electronic markets have grown rapidly in recent years. One of the largest markets on the Internet is the online auction platform eBay that is active in more than 40 countries and has more than 80 million active users. In order to reduce the problems caused by information asymmetries and...