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A profile of spa-goers in the U.S. luxury hotels and resorts : a posteriori market segmentation approach
Huh, Chang; Lee, Myong Jae; Lee, Soojin - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 1032-1052
Persistent link: https://www.econbiz.de/10012176752
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng; Bei, Lien-ti; Chu, Chia-hsien - In: Psychology & marketing 28 (2011) 1, pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
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An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011
Persistent link: https://www.econbiz.de/10009380022
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Branding conspicuous goods : an analysis of the effects of social influence and competition
Amaldoss, Wilfred; Jain, Sanjay - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2064-2079
Persistent link: https://www.econbiz.de/10011372458