Similar Search Results

Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective

Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66

Persistent link: https://www.econbiz.de/10003929290

Motivators and enablers of SCOURing : a study of online piracy in the US and UK

Shanahan, Kevin J.; Hyman, Michael R. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1095-1102

Persistent link: https://www.econbiz.de/10008652764

Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140

Persistent link: https://www.econbiz.de/10009733430

"Fear of missing out" : antecedents and influence on purchase likelihood

Good, Megan C.; Hyman, Michael R. - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 330-341

Persistent link: https://www.econbiz.de/10012483471

Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect

Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84

Persistent link: https://www.econbiz.de/10003808341

Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image

Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10008659814

An examination of emotional information management in gift giving and receipt

Taute, Harry A.; Sierra, Jeremy J. - In: Psychology & marketing 32 (2015) 2, pp. 203-218

Persistent link: https://www.econbiz.de/10010527176

Determinants of a lasting purchase : the case of the tattoo patron

Sierra, Jeremy J.; Jillapalli, Ravi K.; Badrinarayanan, … - In: Journal of retailing and consumer services 20 (2013) 4, pp. 389-399

Persistent link: https://www.econbiz.de/10009755365

Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342

Persistent link: https://www.econbiz.de/10009541302

Sport fans' defense of the tribal brand : exploring determinants across two continents

Sierra, Jeremy J.; Taute, Harry A.; Lee, Byung-Kwan - In: Sport marketing in a global environment : strategic …, (pp. 142-160). 2022

Persistent link: https://www.econbiz.de/10013475266