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Detoxifying luxury and fashion...
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United States
Markenführung
17,000
Brand management
16,978
Konsumentenverhalten
9,764
Consumer behaviour
9,748
Markenartikel
9,114
Brand
8,020
Markenimage
7,555
Brand image
7,410
Beziehungsmarketing
2,817
Relationship marketing
2,813
Mode
2,715
Luxury goods
2,600
Luxusgüter
2,595
Fashion
2,507
Markenpolitik
2,222
Social Web
2,008
Social web
2,005
Deutschland
1,803
Online-Marketing
1,768
Internet marketing
1,734
Marketingmanagement
1,667
Marketing management
1,642
Germany
1,498
Theorie
1,394
Theory
1,380
Werbewirkung
1,280
Advertising effects
1,260
Marketing
1,171
USA
1,101
Bekleidungsindustrie
1,089
Clothing industry
1,050
Werbung
1,016
Einzelhandel
969
Retail trade
939
Advertising
916
Handelsmarke
802
Store brand
751
Customer satisfaction
729
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728
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Bronnenberg, Bart J.
9
Burke, Marshall
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Dubé, Jean-Pierre
7
Gould, Carlos F.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Flynn, Leisa Reinecke
5
Goldschlag, Nathan
5
Goldsmith, Ronald E.
5
Joo, Joonhwi
5
Myers, Amanda
5
Childs, Marissa
4
Christodoulides, George
4
Holmes, Thomas P.
4
Johnson, Kim K. P.
4
Keller, Kevin Lane
4
Laroche, Michel
4
Li, Jessica
4
Markowitz, Sara
4
Petty, Ross D.
4
Prestemon, Jeffrey P.
4
Wara, Michael
4
Abt, Karen L.
3
Bardhi, Fleura
3
Barsky, Robert B.
3
Bell, Sandra
3
Bennett, Gregg
3
Berndt, Ernst R.
3
Bowen, Brian
3
Burney, Jennifer
3
Chang, Yongsung
3
Chintagunta, Pradeep K.
3
Clark, Ronald A.
3
Dafny, Leemore S.
3
Dahlhoff, Denise
3
Dawes, John
3
Dimofte, Claudiu V.
3
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Books on Demand GmbH <Norderstedt>
1
Brown University / Department of Economics
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Irving B. Harris Graduate School of Public Policy Studies
1
NetLibrary, Inc
1
OECD
1
Practising Law Institute <New York, NY>
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States Trademark Association
1
University College of Swansea / Centre for Development Studies
1
Universiṭat Bar-Ilan / Department of Economics
1
Zeppelin Universität
1
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The journal of brand management : an international journal
34
Journal of fashion marketing and management
27
The journal of product & brand management
20
Journal of business research : JBR
17
Working paper / National Bureau of Economic Research, Inc.
17
NBER working paper series
15
Journal of advertising research
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
11
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
International journal of hospitality management
8
The IUP journal of brand management : IJBRM
8
The journal of consumer marketing
8
European journal of marketing : EJM
7
Harvard business review : HBR
7
Journal of international marketing
7
Marketing letters : a journal of research in marketing
7
Report / Marketing Science Institute
7
Tourism management : research, policies, practice
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of marketing for higher education
6
Journal of promotion management : JPM
6
MSI reports : working paper series
6
Report / Marketing Science Institute / Marketing Science Institute
6
Corporate reputation review : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of retailing and consumer services
5
American journal of agricultural economics
4
Business history
4
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Source
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ECONIS (ZBW)
1,057
USB Cologne (EcoSocSci)
2
RePEc
1
Showing
1
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10
of
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1
The role of culture for pricing luxury
fashion
brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
2
The underpinning strategies leading to high value perception of luxury
fashion
brands
Roncha, Ana
;
Montecchi, Matteo
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011751007
Saved in:
3
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
4
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
5
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
6
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
7
Brand
equity of luxury
fashion
brands among Chinese and US young female consumers
Jung, Jaehee
;
Shen, Dong
- In:
Journal of East-West business
17
(
2011
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10009303086
Saved in:
8
Teen attitudes toward luxury
fashion
brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
Saved in:
9
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
10
Special issue: luxury
brand
-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
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