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Marketing in a digital world
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United States
Marketing
31,432
Marketingmanagement
17,103
Digitalisierung
16,546
Marketing management
16,514
Digitization
14,189
Deutschland
4,593
Consumer behaviour
4,471
Konsumentenverhalten
4,336
Theorie
4,099
Theory
4,078
Germany
4,065
Innovation
3,193
Electronic Commerce
2,790
Relationship marketing
2,775
Beziehungsmarketing
2,742
Strategisches Management
2,615
marketing
2,597
E-commerce
2,547
Social Web
2,418
Social web
2,414
USA
2,402
Online-Marketing
2,070
Brand management
2,053
Markenführung
2,036
Informationstechnik
2,028
Internet marketing
2,019
Information technology
1,955
Strategic management
1,756
KMU
1,738
SME
1,715
Welt
1,701
Management
1,694
World
1,687
Innovationsmanagement
1,670
Unternehmenserfolg
1,519
Organizational change
1,518
Innovation management
1,510
Organisatorischer Wandel
1,510
Firm performance
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Ratgeber
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Amtsdruckschrift
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Kotler, Philip
20
Kaiser, Harry M.
12
Kumar, V.
9
Hawkins, Del I.
8
Calantone, Roger J.
7
Hartley, Robert F.
7
Malshe, Avinash
7
Perreault, William D.
7
Keller, Kevin Lane
6
Korzenny, Felipe
6
Layton, Roger A.
6
Mothersbaugh, David L.
6
Song, Michael
6
Day, George S.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Newman, Bruce I.
5
Urban, Glen L.
5
Varadarajan, Rajan
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Barber, Nelson
4
Best, Roger J.
4
Boone, Louis E.
4
Boyd, Harper W.
4
Brettel, Malte
4
Cosgrove, Kenneth M.
4
Crittenden, Victoria Lynn
4
Ehrlich, Gabriel
4
Gupta, Sunil
4
Hanssens, Dominique M.
4
Homburg, Christian
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Betty Ann
4
Kurtz, David L.
4
Lamb, Charles W.
4
Lehmann, Donald R.
4
Lindgreen, Adam
4
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American Marketing Association
19
IGI Global
6
American Management Association
5
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Walter de Gruyter Inc.
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Accenture
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Ash Center for Democratic Governance and Innovation
1
Asia Pacific Economic Cooperation / Policy Support Unit
1
Australien / Productivity Commission
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Econometrisch Instituut <Rotterdam>
1
Eurohandelsinstitut
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
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Published in...
All
Journal of business research : JBR
28
Journal of marketing
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of marketing management : MM
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
American journal of agricultural economics
14
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
Harvard business review : HBR
12
Journal of advertising research
12
Journal of the Academy of Marketing Science
12
MIT sloan management review
12
The journal of consumer marketing
12
Journal of marketing education : JME
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Working paper / National Bureau of Economic Research, Inc.
11
Business horizons
10
Journal of historical research in marketing
10
SpringerLink / Bücher
10
Australasian marketing journal
9
Journal of business ethics : JOBE
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Series / American Marketing Association
9
The journal of business & industrial marketing
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of business strategy
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Marketing intelligence & planning
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of food products marketing
7
Journal of marketing research : JMR
7
Journal of marketing theory and practice
7
MSI reports : working paper series
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
Report / Marketing Science Institute
7
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Source
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ECONIS (ZBW)
2,166
USB Cologne (EcoSocSci)
37
RePEc
8
BASE
1
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1
Marketing
in the digital age
O'Connor, John
;
Galvin, Eamonn
-
2001
-
2nd ed
Persistent link: https://www.econbiz.de/10001449011
Saved in:
2
Digital
marketing
Baykal, Mehmet
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 135-155)
.
2017
Persistent link: https://www.econbiz.de/10011887961
Saved in:
3
Marketing
perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
4
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
5
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
Marketing
in the long run : proceedings of the 2nd Workshop on Historical Research on
Marketing
co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
8
The fourth era of
marketing
: product oriented
Pento, Tapio
-
1990
Persistent link: https://www.econbiz.de/10000808247
Saved in:
9
The complete guide to
marketing
and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
10
Changing perspectives into
marketing
: a preliminary analysis of
marketing
theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
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