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Best practices in international business
Czinkota, Michael R. (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001549185
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Business without borders : a strategic guide to global marketing
DePalma, Donald A. - 2002
Persistent link: https://www.econbiz.de/10001653671
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Marketing ein. Dem Trend der zunehmenden Globalisierung des Welthandels folgt auch das internationale Direktmarketing. Im …
Persistent link: https://www.econbiz.de/10014018991
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Crossing border : globalization as myth and charter in American transnational consumer marketing
Applbaum, Kalman - 2009
Persistent link: https://www.econbiz.de/10003832360
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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard - In: Journal of global marketing 23 (2010) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003979022
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Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
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Developing a pedagogy for globalization : a marketing and political science multi-disciplinary and transnational approach
Arsenault, Paul M.; Stevenson, Linda S. - In: Journal of teaching in international business 23 (2012) 4, pp. 277-290
Persistent link: https://www.econbiz.de/10009756659
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Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706