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~subject:"United States"
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United States
Consumer behaviour
82,919
Konsumentenverhalten
80,439
Relationship marketing
26,196
Beziehungsmarketing
25,522
Brand management
17,664
Markenführung
17,250
Theorie
12,422
Theory
12,225
Brand image
11,164
Ethnische Gruppe
11,128
Markenimage
11,050
Ethnic group
10,574
Markenartikel
9,239
Customer satisfaction
8,266
Brand
8,199
USA
8,099
Kundenzufriedenheit
8,055
Deutschland
7,851
Germany
7,211
Social Web
6,556
Social web
6,550
Service quality
6,350
Dienstleistungsqualität
6,293
Online-Handel
6,022
Online retailing
6,006
Online-Marketing
5,926
Internet marketing
5,880
Einzelhandel
4,934
Marketingmanagement
4,918
Marketing management
4,891
Retail trade
4,863
Electronic Commerce
4,717
E-commerce
4,539
Werbewirkung
4,280
Advertising effects
4,220
Experiment
3,684
Marketing
3,684
Emotion
3,649
Advertising
3,603
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1,312
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1,025
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5,353
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2,307
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30
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4,770
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1,142
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200
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62
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58
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46
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46
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42
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41
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31
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29
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28
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English
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137
French
15
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5
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Fairlie, Robert W.
22
Borjas, George J.
20
Lusk, Jayson L.
20
Neumark, David
19
Hellerstein, Judith K.
17
Jang, Soocheong
17
Smith, Alan D.
17
Stavins, Joanna
16
Waldfogel, Joel
16
Einav, Liran
14
Kerr, William R.
14
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Bronnenberg, Bart J.
12
Heckman, James J.
12
Heiss, Florian
12
Kaiser, Harry M.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Bates, Timothy Mason
11
Cawley, John H.
11
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Vigdor, Jacob L.
11
Allcott, Hunt
10
Bertrand, Marianne
10
Cutler, David M.
10
Dubé, Jean-Pierre
10
Haines, Michael R.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
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National Bureau of Economic Research
138
USA / Bureau of the Census
12
American Marketing Association
8
Friedrich-Schiller-Universität Jena
6
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
IGI Global
3
Russell Sage Foundation
3
Chambre de commerce et d'industrie de Paris
2
Department of Labor
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
Goethe-Universität Frankfurt am Main
2
Harvard University / Global Equity Initiative
2
INSEAD
2
Information Resources Management Association
2
National Science Foundation / Division of Science Resources Statistics
2
National Science Foundation / Division of Science Resources Studies
2
OECD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
USA / Department of Commerce
2
USA / Government Accountability Office
2
United States / Congress / Senate / Committee on Small Business
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Academy of Arts and Science
1
American Academy of Arts and Sciences
1
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Arthur D. Little, Inc
1
Bayerischer Forschungsverbund Area Studies
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Brown University / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
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Working paper / National Bureau of Economic Research, Inc.
371
Journal of consumer research : JCR ; an interdisciplinary bimonthly
157
NBER working paper series
138
Journal of business research : JBR
89
Journal of retailing and consumer services
81
International journal of hospitality management
77
Psychology & marketing
74
Discussion paper series / IZA
73
The American economic review
62
Journal of fashion marketing and management
54
American journal of agricultural economics
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of advertising research
43
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of marketing theory and practice
41
The journal of brand management : an international journal
40
Discussion paper / Centre for Economic Policy Research
39
International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Journal of international consumer marketing
36
The review of economics and statistics
36
International journal of sport management and marketing : IJSMM
35
American economic journal : a journal of the American Economic Association
34
Journal of marketing
34
Journal of the Academy of Marketing Science
33
The journal of services marketing
33
International journal of retail & distribution management
32
Journal of sport management : the official journal of the North American Society of Sport Management
32
Applied economics
30
Journal of consumer behaviour : an international research review
30
Journal of advertising : official publication of the American Academy of Advertising
29
Journal of business ethics : JOBE
29
Services marketing quarterly
28
The journal of product & brand management
28
Economic inquiry : journal of the Western Economic Association International
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Journal of travel and tourism marketing
25
European journal of marketing : EJM
24
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Source
All
ECONIS (ZBW)
7,668
USB Cologne (EcoSocSci)
15
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
7,690
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date (newest first)
date (oldest first)
1
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
2
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
3
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
4
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
5
Motivators of prestige
brand
purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
6
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
7
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
8
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
9
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
10
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
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