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United States
Marketing
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Messung
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3,104
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3,038
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Kaiser, Harry M.
22
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20
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20
Feenstra, Robert C.
19
Kumar, V.
14
Nakamura, Leonard Isamu
14
Larrimore, Jeff
13
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12
Mueller, Barbara
12
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11
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Wolff, Edward N.
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Zacharias, Ajit
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10
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10
Sullivan, James X.
10
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9
Garner, Thesia Isedora
9
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9
Hawkins, Del I.
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9
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Diehl, Sandra
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Fernald, John G.
8
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8
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Marcellino, Massimiliano
8
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Oswald, Andrew J.
8
Berndt, Ernst R.
7
Calantone, Roger J.
7
Cheong, Yunjae
7
Deaton, Angus
7
Gottschalk, Peter
7
Hartley, Robert F.
7
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American Enterprise Institute for Public Policy Research
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Federal Reserve Bank of San Francisco
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Conference on Research in Income and Wealth
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Cornell University / Department of Agricultural Economics
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European University Institute / Department of Economics
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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Federal Reserve Bank of New York
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Maxwell Graduate School of Citizenship and Public Affairs
3
NetLibrary, Inc
3
Seminar on market modelling
3
USA / Department of Agriculture
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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American Society for Public Administration
2
Center for the Study of Living Standards (CSLS)
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Chartered Institute of Marketing
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Europäische Kommission / Gemeinsame Forschungsstelle
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Federal Reserve Bank of St. Louis
2
Indian Institute of Foreign Trade <Delhi>
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Innocenzo Gasparini Institute for Economic Research <Mailand>
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J. L. Kellogg Graduate School of Management
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National Industrial Conference Board
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1
Advertising Research Foundation
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Working paper / National Bureau of Economic Research, Inc.
171
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
52
Journal of business research : JBR
43
NBER working paper series
36
Journal of marketing
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Discussion paper / Centre for Economic Policy Research
28
International journal of advertising : the quarterly review of marketing communications
27
Psychology & marketing
27
American journal of agricultural economics
26
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
26
Discussion paper series / IZA
23
Finance and economics discussion series
23
The American economic review
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
The review of economics and statistics
20
European journal of marketing : EJM
19
Journal of marketing communications
19
Journal of the Academy of Marketing Science
19
Monthly labor review : MLR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing theory and practice
17
Journal of promotion management : JPM
16
The journal of consumer marketing
16
Working papers / Federal Reserve Bank of Philadelphia, Research Department
16
Harvard business review : HBR
15
International journal of market research : JMRS ; the journal of the Market Research Society
15
Journal of business ethics : JOBE
15
Journal of marketing research : JMR
15
Journal of historical research in marketing
14
NBER Working Paper
14
The journal of product innovation management : an international publication of the Product Development & Management Association
14
The review of financial studies
14
International Productivity Monitor
13
Political marketing in the United States
13
Report / Marketing Science Institute
13
The journal of economic perspectives : EP ; a journal of the American Economic Association
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ECONIS (ZBW)
4,620
USB Cologne (EcoSocSci)
39
RePEc
23
EconStor
4
BASE
1
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1
The construction of
marketing
measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
2
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
Saved in:
3
Integrated
marketing
communication : advertising and promotion in a digital world
Juska, Jerome M.
-
2018
What is integrated
marketing
communications? -- Digital media environments -- IMC budgets and objectives -- Brand …
Persistent link: https://www.econbiz.de/10011754596
Saved in:
4
Gamification in
marketing
: an empirical study of differences in user psychology among services using gamification
Hamada, Shunya
;
Wakabayashi, Yasunaga
- In:
The Kyoto economic review
83
(
2014
)
1/2
,
pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
Saved in:
5
Winning hearts, minds and sales : how
marketing
communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
6
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
7
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
8
How do customers digest pictorial ads from a psychological perspective?
Hashem, Tareq N.
- In:
Global journal of business research : GJBR
10
(
2016
)
4
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011645439
Saved in:
9
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
10
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
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