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Dictionary of marketing commun...
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Subject
All
United States
Marketing
31,411
Marketingmanagement
17,080
Marketing management
16,491
Consumer behaviour
4,028
Theorie
3,968
Theory
3,952
Konsumentenverhalten
3,892
Deutschland
3,367
Germany
2,981
marketing
2,596
Relationship marketing
2,554
Beziehungsmarketing
2,520
USA
2,208
Brand management
1,959
Strategisches Management
1,942
Markenführung
1,940
Online-Marketing
1,663
Internet marketing
1,625
Marktforschung
1,431
Management
1,416
Innovation
1,362
Werbung
1,346
Unternehmenserfolg
1,247
Firm performance
1,200
Advertising
1,196
Strategic management
1,159
Marketing theory
1,138
Marketingtheorie
1,131
Agribusiness
1,104
Market research
1,095
SME
1,047
Social Web
1,045
Social web
1,042
KMU
1,034
Internationales Marketing
984
International marketing
929
Economics
847
Electronic Commerce
841
Markenimage
838
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Online availability
All
Undetermined
249
Free
73
Type of publication
All
Article
1,174
Book / Working Paper
840
Journal
6
Other
1
Type of publication (narrower categories)
All
Article in journal
926
Aufsatz in Zeitschrift
926
Aufsatz im Buch
240
Book section
240
Graue Literatur
125
Non-commercial literature
125
Collection of articles of several authors
101
Sammelwerk
101
Arbeitspapier
83
Working Paper
83
Lehrbuch
71
Textbook
65
Case study
55
Fallstudie
55
Hochschulschrift
53
Thesis
46
Konferenzschrift
28
Aufsatzsammlung
27
Glossar enthalten
24
Glossary included
24
Reprint
23
Conference proceedings
19
Bibliografie enthalten
16
Bibliography included
16
Guidebook
14
Ratgeber
14
Bibliographie
11
Fallstudiensammlung
11
Amtsdruckschrift
9
Collection of articles written by one author
9
Government document
9
Sammlung
9
Conference paper
8
Konferenzbeitrag
8
Handbook
7
Handbuch
7
Bibliografie
6
CD-ROM, DVD
5
Nachschlagewerk
4
Reference book
4
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Language
All
English
1,934
German
76
Undetermined
8
Italian
2
French
1
Dutch
1
Swedish
1
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Author
All
Kotler, Philip
20
Kaiser, Harry M.
12
Kumar, V.
9
Hawkins, Del I.
8
Calantone, Roger J.
7
Hartley, Robert F.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Korzenny, Felipe
6
Layton, Roger A.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Song, Michael
6
Day, George S.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Newman, Bruce I.
5
Varadarajan, Rajan
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Barber, Nelson
4
Best, Roger J.
4
Boone, Louis E.
4
Boyd, Harper W.
4
Brettel, Malte
4
Cosgrove, Kenneth M.
4
Crittenden, Victoria Lynn
4
Ehrlich, Gabriel
4
Gupta, Sunil
4
Hanssens, Dominique M.
4
Homburg, Christian
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Betty Ann
4
Kurtz, David L.
4
Lamb, Charles W.
4
Lehmann, Donald R.
4
Lindgreen, Adam
4
Miles, Morgan P.
4
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Institution
All
American Marketing Association
19
American Management Association
5
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Books on Demand GmbH <Norderstedt>
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Econometrisch Instituut <Rotterdam>
1
Eurohandelsinstitut
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
Iowa State University / Center for Agricultural and Rural Development
1
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Published in...
All
Journal of business research : JBR
28
Journal of marketing
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of marketing management : MM
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
American journal of agricultural economics
14
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
Harvard business review : HBR
12
Journal of the Academy of Marketing Science
12
The journal of consumer marketing
12
Journal of advertising research
11
Journal of marketing education : JME
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Working paper / National Bureau of Economic Research, Inc.
11
Journal of historical research in marketing
10
SpringerLink / Bücher
10
Australasian marketing journal
9
Journal of business ethics : JOBE
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Series / American Marketing Association
9
The journal of business & industrial marketing
9
Business horizons
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Marketing intelligence & planning
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of business strategy
7
Journal of food products marketing
7
Journal of marketing research : JMR
7
Journal of marketing theory and practice
7
MSI reports : working paper series
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Psychology & marketing
7
Report / Marketing Science Institute
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
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Source
All
ECONIS (ZBW)
1,975
USB Cologne (EcoSocSci)
37
RePEc
8
BASE
1
Showing
1
-
10
of
2,021
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articles prioritized
date (newest first)
date (oldest first)
1
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
2
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
3
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
Marketing
in the long run : proceedings of the 2nd Workshop on Historical Research on
Marketing
co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
5
The fourth era of
marketing
: product oriented
Pento, Tapio
-
1990
Persistent link: https://www.econbiz.de/10000808247
Saved in:
6
The complete guide to
marketing
and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
7
Changing perspectives into
marketing
: a preliminary analysis of
marketing
theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
8
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
9
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
10
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
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