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Advertising expenditure, intangible value and risk : a study of restaurant companies
Hsu, Li-Tzang Jane; Jang, Soocheong - In: International journal of hospitality management 27 (2008) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10003687493
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Risk management in the area of bitcoin market development : example from the USA
Janjua, Laeeq Razzak; Gigauri, Iza; … - In: Risks : open access journal 12 (2024) 4, pp. 1-21
This paper explores the relationship between Bitcoin returns, the consumer price index, and economic policy uncertainty. Employing the QARDL method, this study examines both short- and long-term dynamics between macroeconomic factors and Bitcoin returns. Our analysis of monthly time series data...
Persistent link: https://www.econbiz.de/10014636500
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Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara; Wilcox, Gary B. - In: Journal of food products marketing 20 (2014) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
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Self-referencing and advertising effectiveness
Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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U.S. demand for tobacco products in a system framework
Zheng, Yuqing; Zhen, Chen; Dench, Daniel; Nonnemaker, … - In: Health economics 26 (2017) 8, pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
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Are online and offline advertising substitutes or complements? : evidence from U.S. food industries
He, Xi; Lopez, Rigoberto A.; Liu, Yizao - In: Journal of agricultural & food industrial organization 15 (2017) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
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Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.; Kendrick, Alice; Broyles, Sheri J. - In: Journal of marketing communications 25 (2019) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10012203304