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Brand experience and brand implications in a multi-channel setting

Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290

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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea

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Exploring positively- versus negatively-valenced brand engagement : a conceptual model

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Corbynmania : citizen-consumers and the case for an alternative political marketing

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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity

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Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge

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Brand culture and identity : concepts, methodologies, tools, and applications

Information Resources Management Association - 2019

frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …