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~subject:"United States"
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United States
Consumer behaviour
82,940
Konsumentenverhalten
80,460
Theorie
9,317
Theory
9,140
Relationship marketing
9,028
Beziehungsmarketing
8,997
Brand management
7,553
Markenführung
7,512
Brand image
6,705
Markenimage
6,664
Customer satisfaction
5,689
Online-Handel
5,574
Online retailing
5,563
Kundenzufriedenheit
5,533
USA
4,788
Social Web
4,760
Social web
4,758
Online-Marketing
4,515
Internet marketing
4,504
Service quality
4,400
Dienstleistungsqualität
4,355
Brand
4,312
Markenartikel
4,301
Einzelhandel
4,148
Retail trade
4,108
Meta-analysis
4,034
Deutschland
3,980
Germany
3,705
Meta-Analyse
3,700
Werbewirkung
3,663
Advertising effects
3,623
Electronic Commerce
3,609
Verbraucherverhalten
3,587
E-commerce
3,503
Experiment
3,480
Emotion
3,253
Advertising
3,053
Werbung
2,971
Privater Konsum
2,880
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Undetermined
868
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550
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Article
3,265
Book / Working Paper
1,265
Journal
11
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Article in journal
3,009
Aufsatz in Zeitschrift
3,009
Graue Literatur
783
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783
Arbeitspapier
672
Working Paper
672
Aufsatz im Buch
243
Book section
243
Hochschulschrift
137
Thesis
116
Collection of articles of several authors
50
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50
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49
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49
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36
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35
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28
Case study
24
Fallstudie
24
Conference paper
18
Konferenzbeitrag
18
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18
Systematic review
18
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18
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13
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13
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11
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11
Konferenzschrift
10
Amtsdruckschrift
9
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9
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9
Ratgeber
9
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5
Statistik
5
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4
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3
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3
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2
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English
4,471
German
54
French
12
Undetermined
6
Spanish
1
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1
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Lusk, Jayson L.
20
Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Tucker, Catherine
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Souleles, Nicholas S.
8
Stewart, Hayden
8
Viswanathan, Madhu
8
Yoon, Sukki
8
Carroll, Chris
7
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National Bureau of Economic Research
57
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Fachhochschule Reutlingen / European School of Business
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
Steinbeis-Stiftung für Wirtschaftsförderung
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Goethe-Universität Frankfurt am Main
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Japan Society <New York, NY>
1
Kanada / Corporate Services Research Branch
1
Law and Economics Conference <8., 2019, Luzern>
1
National Academies of Sciences, Engineering, and Medicine / Committee on National Statistics
1
National Academies of Sciences, Engineering, and Medicine / Division of Behavioral and Social Sciences and Education
1
National Center for Food and Agricultural Policy <USA>
1
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Working paper / National Bureau of Economic Research, Inc.
251
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
67
Psychology & marketing
62
NBER working paper series
56
International journal of hospitality management
52
Journal of fashion marketing and management
51
American journal of agricultural economics
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
39
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
34
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
International journal of retail & distribution management
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
Discussion paper / Centre for Economic Policy Research
26
International journal of sport management and marketing : IJSMM
26
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of business ethics : JOBE
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
The review of economics and statistics
20
Journal of travel and tourism marketing
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Services marketing quarterly
18
Young consumers : insight and ideas for responsible marketers
18
Finance and economics discussion series
17
Journal of hospitality marketing & management
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
The journal of services marketing
17
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Source
All
ECONIS (ZBW)
4,523
USB Cologne (EcoSocSci)
10
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
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date (oldest first)
1
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
2
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
3
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Saved in:
4
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
5
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
Saved in:
6
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
Saved in:
7
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
8
Impact of congruence in cause marketing campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
9
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Saved in:
10
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
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