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United States
Spillover-Effekt
18,509
Spillover effect
18,109
Werbung
13,882
Advertising
11,351
Werbewirkung
8,021
Advertising effects
7,794
Theorie
5,449
Theory
5,297
Consumer behaviour
4,909
Konsumentenverhalten
4,811
USA
3,069
Online-Marketing
2,757
Internet marketing
2,750
Schätzung
2,561
Estimation
2,471
Volatilität
2,351
Volatility
2,324
Welt
2,315
World
2,270
Auslandsinvestition
2,037
Foreign investment
2,023
Deutschland
1,895
Produktivität
1,813
China
1,775
Productivity
1,758
Industrieforschung
1,649
Industrial research
1,640
Brand management
1,590
Wissenstransfer
1,572
Markenführung
1,570
Knowledge transfer
1,546
advertising
1,409
Innovation
1,377
Aktienmarkt
1,371
Germany
1,370
Stock market
1,356
EU-Staaten
1,305
Finanzkrise
1,294
Financial crisis
1,284
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Free
693
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604
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1,733
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1,122
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4
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Graue Literatur
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Arbeitspapier
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Aufsatz im Buch
164
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71
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63
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24
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21
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16
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10
Amtsdruckschrift
9
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9
Bibliographie
8
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7
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7
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6
Übersichtsarbeit
6
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5
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3
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3
Forschungsbericht
3
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English
2,806
German
50
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5
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Kaiser, Harry M.
31
Keller, Wolfgang
17
McAleer, Michael
17
Van Reenen, John
16
Carlino, Gerald A.
15
Yeaple, Stephen R.
15
Adams, James D.
12
Mueller, Barbara
12
Niepmann, Friederike
12
Silk, Alvin J.
11
Branstetter, Lee
10
Chang, Chia-Lin
10
Fratzscher, Marcel
10
Hale, Galina
10
Inman, Robert P.
10
Kang, Sang Hoon
10
Wang, Zhu
10
Xuan Vinh Vo
10
Akinci, Ozge
9
Bayoumi, Tamim A.
9
Diehl, Sandra
9
Queralto, Albert
9
Rey, Hélène
9
Schankerman, Mark
9
Seldon, Barry J.
9
Akcigit, Ufuk
8
Alston, Julian Mark
8
Bernstein, Jeffrey Ian
8
Bloom, Nicholas
8
Chen, Qianying
8
Correa, Ricardo
8
Di Giovanni, Julian
8
Georgiadis, Georgios
8
Goel, Rajeev K.
8
Lakatos, Csilla
8
Moessner, Richhild
8
Moser, H. R.
8
Saffer, Henry
8
Stocker, Marc
8
Wolff, Edward N.
8
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National Bureau of Economic Research
45
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
5
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
London School of Economics and Political Science
2
School of Accounting, Economics and Finance <Geelong>
2
Suntory-Toyota International Centre for Economics and Related Disciplines
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Art Directors Club <New York, N.Y.>
1
Belgien / Bureau du Plan
1
Brown University / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Business Information Centre <Toronto>
1
Centre for Analytical Finance <Århus>
1
Centre for Independent Studies (Australia)
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Christian-Albrechts-Universität zu Kiel
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
European Society for Opinion and Marketing Research
1
European University Institute / Department of Economics
1
Federal Reserve Bank of Chicago
1
Federal Reserve Bank of San Francisco
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
INSEAD
1
IP Deutschland GmbH <Köln>
1
International Monetary Fund
1
Iowa State University / Center for Agricultural and Rural Development
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Smithsonian Institution
1
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Working paper / National Bureau of Economic Research, Inc.
113
Journal of advertising research
79
Journal of advertising : official publication of the American Academy of Advertising
59
NBER working paper series
46
International journal of advertising : the quarterly review of marketing communications
34
Discussion paper / Centre for Economic Policy Research
30
IMF working papers
24
Psychology & marketing
22
The North American journal of economics and finance : a journal of financial economics studies
22
Working paper
22
The review of economics and statistics
21
International review of financial analysis
20
American journal of agricultural economics
18
CESifo working papers
17
Journal of international money and finance
17
NBER Working Paper
16
Applied economics
15
Discussion papers / CEPR
15
The review of financial studies
15
Journal of promotion management : JPM
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
IMF Working Paper
13
Journal of marketing communications
13
Journal of political economy
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
American economic journal : a journal of the American Economic Association
12
Economics letters
12
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Energy economics
11
Finance research letters
11
International journal of industrial organization
11
International review of economics & finance : IREF
11
Journal of international economics
11
The journal of law & economics
11
Working paper series / European Central Bank
11
Discussion paper
10
Health marketing quarterly
10
IMF working paper
10
International finance discussion papers
10
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ECONIS (ZBW)
2,827
USB Cologne (EcoSocSci)
30
ArchiDok
1
Other ZBW resources
1
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1
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
2
Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011864863
Saved in:
3
Essays on the implications of firm behaviors in learning, locating, and
advertising
Palangkaraya, Alfons
-
2004
Persistent link: https://www.econbiz.de/10003378813
Saved in:
4
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
5
Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton
;
Kelting, Katie
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
Saved in:
6
Impact of celebrity pitch in direct-to-consumer
advertising
of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
Saved in:
7
An examination of humor and endorser effects on consumers' responses to direct-to-consumer
advertising
: the moderating role of product involvement
Limbu, Yam B.
;
Huhmann, Bruce A.
;
Peterson, Robin T.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
Saved in:
8
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
9
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
10
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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