//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Public complaining : a blessin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
83,154
Konsumentenverhalten
80,674
Relationship marketing
26,267
Beziehungsmarketing
25,593
Social Web
20,633
Social web
20,602
Brand management
17,681
Markenführung
17,267
Online-Marketing
13,172
Internet marketing
13,056
Theorie
12,076
Theory
11,902
Markenimage
9,353
Brand image
9,312
Customer satisfaction
8,537
Kundenzufriedenheit
8,331
Deutschland
7,871
Germany
7,475
Online-Handel
6,965
Online retailing
6,947
USA
6,860
Electronic Commerce
6,670
Service quality
6,663
Dienstleistungsqualität
6,608
Markenartikel
6,411
Brand
6,385
E-commerce
6,341
Marketingmanagement
5,579
Marketing management
5,545
Werbewirkung
5,038
Advertising effects
4,981
Einzelhandel
4,962
Retail trade
4,904
Advertising
4,389
Werbung
4,326
Viral marketing
4,199
Virales Marketing
4,197
Marketing
4,140
Internet
3,839
more ...
less ...
Online availability
All
Undetermined
1,252
Free
710
Type of publication
All
Article
4,818
Book / Working Paper
1,758
Journal
12
Type of publication (narrower categories)
All
Article in journal
4,198
Aufsatz in Zeitschrift
4,198
Graue Literatur
927
Non-commercial literature
927
Arbeitspapier
806
Working Paper
806
Aufsatz im Buch
586
Book section
586
Hochschulschrift
175
Thesis
144
Case study
137
Fallstudie
137
Collection of articles of several authors
96
Sammelwerk
96
Collection of articles written by one author
54
Sammlung
54
Aufsatzsammlung
45
Lehrbuch
43
Textbook
42
Guidebook
35
Ratgeber
35
Reprint
28
Conference paper
27
Konferenzbeitrag
27
Amtsdruckschrift
15
Government document
15
Bibliografie enthalten
14
Bibliography included
14
Glossar enthalten
13
Glossary included
13
Konferenzschrift
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
8
Interview
6
Conference proceedings
5
Mehrbändiges Werk
5
Multi-volume publication
5
Statistik
5
Statistics
4
more ...
less ...
Language
All
English
6,425
German
151
French
12
Undetermined
6
Spanish
1
Swedish
1
Author
All
Lusk, Jayson L.
20
Allcott, Hunt
17
Jang, Soocheong
17
Smith, Alan D.
17
Tucker, Catherine
17
Goldfarb, Avi
16
Stavins, Joanna
15
Einav, Liran
14
Gentzkow, Matthew Aaron
13
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Mattila, Anna S.
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Pentina, Iryna
9
Rudanko, Leena
9
more ...
less ...
Institution
All
National Bureau of Economic Research
73
IGI Global
12
American Marketing Association
8
USA / General Accounting Office
5
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation of Britisch Industry
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econometrisch Instituut <Rotterdam>
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
280
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
85
Journal of retailing and consumer services
82
International journal of hospitality management
77
Psychology & marketing
73
NBER working paper series
72
Journal of fashion marketing and management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of advertising research
52
The journal of consumer marketing
44
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
The American economic review
40
International journal of consumer studies
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of international consumer marketing
35
The journal of services marketing
35
Journal of the Academy of Marketing Science
34
The journal of brand management : an international journal
34
International journal of sport management and marketing : IJSMM
33
Journal of consumer behaviour : an international research review
32
Discussion paper / Centre for Economic Policy Research
31
International journal of retail & distribution management
31
American economic journal : a journal of the American Economic Association
30
Journal of marketing
30
Journal of travel and tourism marketing
30
Services marketing quarterly
30
Journal of sport management : the official journal of the North American Society of Sport Management
29
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of business ethics : JOBE
27
The journal of product & brand management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Applied economics
23
European journal of marketing : EJM
23
Harvard business review : HBR
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of food products marketing
23
more ...
less ...
Source
All
ECONIS (ZBW)
6,567
USB Cologne (EcoSocSci)
13
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
6,588
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
2
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
3
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
4
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
5
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
6
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
7
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
8
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
9
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
10
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->