Narrow search
Showing 1 - 10 of 2,539
Cover Image
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Cover Image
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek; McDonald, Robert E. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Cover Image
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Cover Image
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan; Teck Choon Teo - In: Strategies and tools for managing connected consumers, (pp. 1-19). 2020
Persistent link: https://www.econbiz.de/10012106727
Cover Image
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Cover Image
The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
Cover Image
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael; Peterson, Robert M. - In: International journal of internet marketing and … 7 (2012) 2, pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Cover Image
Guest editorial: Introduction to the special issue on social media and mobile marketing
Dix, Steve - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 160-161
Persistent link: https://www.econbiz.de/10009666652
Cover Image
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.; Bai, Billy - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
Cover Image
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya; Watt, James - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 150-175
Persistent link: https://www.econbiz.de/10003781049