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Truong Hong Trinh - In: Cogent economics & finance 6 (2018) 1, pp. 1-12

This paper explores the value concept to understand the notions of value and price that form the base of value theories. Since value is more appreciate than utility in explaining value creation and value distribution in the today’s society and economy, the theory of value is amended to conduct...

Persistent link: https://www.econbiz.de/10011891268

Firm-brand community value co-creation as alignment of practices

Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620

Persistent link: https://www.econbiz.de/10011309580

Examining the role of multidimensional value in convention attendee behavior

Lee, Jin-soon; Min, Chung-ki - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 3, pp. 402-425

Persistent link: https://www.econbiz.de/10009785932

Integrated customer retention

Kanis, Martin; Henze, Kathrin - In: Manual of international marketing, (pp. 575-584). 2006

Persistent link: https://www.econbiz.de/10003368639

Representative co-production : broadening the scope of the public service logic

Eriksson, Erik Masao - In: Public management review 21 (2019) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10012178734

How individuals assess value-in-use : theoretical discussion and empirical investigation

Hartwig, Kea Larissa; Jacob, Frank - In: Marketing : ZFP ; journal of research and management 40 (2018) 3, pp. 43-59

Persistent link: https://www.econbiz.de/10011913389

Values obtained from customer relationship management

Danielak, Wiesław - In: Innovation and entrepreneurship : theory and practice, (pp. 9-17). 2020

Persistent link: https://www.econbiz.de/10012257558

Is the information of customer types and preferences to personal selling worth the investment in innovative technology? : a modeling approach

Kurata, Hisashi - In: Journal of retailing and consumer services 49 (2019), pp. 371-379

Persistent link: https://www.econbiz.de/10012026012

Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?

Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12

Persistent link: https://www.econbiz.de/10012064149

Value co-creation strategy in the social commerce era : editorial

Hajli, Nick - In: Journal of strategic marketing 27 (2019) 4, pp. 281-282

Persistent link: https://www.econbiz.de/10012202462

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