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United States
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Relationship marketing
26,355
Beziehungsmarketing
25,680
Social Web
20,762
Social web
20,731
Brand management
17,731
Markenführung
17,318
Theorie
12,292
Theory
12,113
Brand image
11,224
Markenimage
11,112
Markenartikel
9,285
Online-Marketing
8,834
Internet marketing
8,724
Customer satisfaction
8,389
Brand
8,246
Kundenzufriedenheit
8,178
Deutschland
8,043
Germany
7,413
USA
6,851
Online-Handel
6,620
Online retailing
6,603
Service quality
6,454
Dienstleistungsqualität
6,397
Electronic Commerce
5,936
E-commerce
5,704
Marketingmanagement
5,279
Marketing management
5,246
Einzelhandel
4,998
Retail trade
4,929
Werbewirkung
4,472
Advertising effects
4,411
Virales Marketing
3,994
Viral marketing
3,992
Marketing
3,926
Advertising
3,836
Emotion
3,832
Werbung
3,816
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Undetermined
1,218
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722
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Article
4,775
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1,781
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15
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Article in journal
4,178
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4,178
Graue Literatur
952
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952
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823
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823
Aufsatz im Buch
563
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563
Hochschulschrift
186
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155
Case study
121
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121
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93
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93
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56
Sammlung
56
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45
Lehrbuch
41
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40
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29
Conference paper
27
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27
Guidebook
25
Ratgeber
25
Amtsdruckschrift
15
Bibliografie enthalten
15
Bibliography included
15
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15
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13
Systematic review
13
Übersichtsarbeit
13
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12
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12
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7
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7
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6
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English
6,406
German
149
French
15
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5
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1
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Lusk, Jayson L.
20
Allcott, Hunt
17
Jang, Soocheong
17
Smith, Alan D.
17
Stavins, Joanna
16
Einav, Liran
14
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Bronnenberg, Bart J.
12
Goldfarb, Avi
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Gentzkow, Matthew Aaron
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Kaiser, Harry M.
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Tucker, Catherine
11
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Mattila, Anna S.
9
Rudanko, Leena
9
Waldfogel, Joel
9
Yoon, Sukki
9
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National Bureau of Economic Research
79
IGI Global
10
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
Universität Mannheim
3
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
OECD
2
Springer Fachmedien Wiesbaden
2
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Confederation of Britisch Industry
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econometrisch Instituut <Rotterdam>
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
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Working paper / National Bureau of Economic Research, Inc.
287
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
85
Journal of retailing and consumer services
81
NBER working paper series
80
International journal of hospitality management
77
Psychology & marketing
74
Journal of fashion marketing and management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
American journal of agricultural economics
46
Journal of advertising research
44
The journal of consumer marketing
44
Journal of marketing theory and practice
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The American economic review
41
The journal of brand management : an international journal
40
International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of international consumer marketing
35
International journal of sport management and marketing : IJSMM
34
Journal of marketing
34
Journal of the Academy of Marketing Science
33
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
The journal of services marketing
31
American economic journal : a journal of the American Economic Association
30
Discussion paper / Centre for Economic Policy Research
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
Services marketing quarterly
28
The journal of product & brand management
28
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of travel and tourism marketing
27
Journal of business ethics : JOBE
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Applied economics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Harvard business review : HBR
23
The review of economics and statistics
23
European journal of marketing : EJM
22
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Source
All
ECONIS (ZBW)
6,552
USB Cologne (EcoSocSci)
12
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
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10
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6,571
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date (oldest first)
1
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
2
Brand
experience and
brand
implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
3
Social information in Facebook news feed ads : effects of personal relevance and
brand
familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
4
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
5
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
6
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
7
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
8
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
9
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
10
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
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