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The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
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Direct-to-Consumer Advertising
Koku, Paul Sergius - In: Journal of global marketing 35 (2022) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
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How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti; Janakiraman, Ramkumar; Dutta, Shantanu - In: Journal of advertising research 57 (2017) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
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Direct-consumer advertising and the demand for cholesterol-reducing drugs
Calfee, John Edward; Winston, Clifford; Stempski, Randolph - In: The journal of law & economics 45 (2002) 2,2, pp. 673-690
Persistent link: https://www.econbiz.de/10001780890
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Exploring the perceived believability of DTC advertising in the US
Atkin, Joann L.; Beltramini, Richard F. - In: Journal of marketing communications 13 (2007) 3, pp. 169-180
Persistent link: https://www.econbiz.de/10003543486
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A Ricardian-demand explanation for changing pharmaceutical R&D productivity
Pauly, Mark V.; Myers, Kyle - 2016
Persistent link: https://www.econbiz.de/10011563034
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Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: Cross-cultural buyer behavior, (pp. 31-60). 2007
Persistent link: https://www.econbiz.de/10003478103
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The Effect of Price Caps on Pharmaceutical Advertising : Evidence from the 340b Drug Pricing Program
Hristakeva, Sylvia; Mortimer, Julie Holland; Yde, Eric - National Bureau of Economic Research - 2024
We study the effect of price caps on the provision of costly effort by pharmaceutical firms using variation in drug discounts generated by a price regulation program that allows eligible hospitals to purchase outpatient drugs at steep discounts. These discounts directly affect drug...
Persistent link: https://www.econbiz.de/10014512103
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The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - 2010
Persistent link: https://www.econbiz.de/10003968706
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Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby; Lakdawalla, Darius; Sood, Neeraj - 2015
Persistent link: https://www.econbiz.de/10011418907