Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Guest editorial: blue whistle...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Brand management
17,729
Markenführung
17,316
Stakeholder
11,017
Theorie
10,355
Theory
10,186
Relationship marketing
9,878
Beziehungsmarketing
9,845
Markenimage
9,122
Brand image
9,079
Markenartikel
6,319
Brand
6,296
Customer satisfaction
5,898
Social Web
5,765
Social web
5,760
Kundenzufriedenheit
5,735
Online-Handel
5,680
Online retailing
5,668
USA
5,587
Deutschland
5,448
Corporate Social Responsibility
5,405
Corporate social responsibility
5,400
Online-Marketing
5,262
Internet marketing
5,229
Germany
5,082
Service quality
4,548
Dienstleistungsqualität
4,505
Einzelhandel
4,452
Retail trade
4,400
Werbewirkung
4,007
Advertising effects
3,957
Electronic Commerce
3,763
E-commerce
3,627
Verbraucherverhalten
3,590
Marketingmanagement
3,570
Marketing management
3,559
Experiment
3,467
Emotion
3,406
more ...
less ...
Online availability
All
Undetermined
985
Free
604
Type of publication
All
Article
3,870
Book / Working Paper
1,443
Journal
11
Type of publication (narrower categories)
All
Article in journal
3,497
Aufsatz in Zeitschrift
3,497
Graue Literatur
814
Non-commercial literature
814
Arbeitspapier
700
Working Paper
700
Aufsatz im Buch
358
Book section
358
Hochschulschrift
159
Thesis
132
Case study
78
Fallstudie
78
Collection of articles of several authors
75
Sammelwerk
75
Collection of articles written by one author
51
Sammlung
51
Lehrbuch
42
Textbook
41
Aufsatzsammlung
39
Reprint
30
Conference paper
23
Konferenzbeitrag
23
Bibliografie enthalten
20
Bibliography included
20
Konferenzschrift
14
Systematic review
13
Übersichtsarbeit
13
Glossar enthalten
12
Glossary included
12
Guidebook
12
Ratgeber
12
Amtsdruckschrift
9
Government document
9
Bibliografie
8
Conference proceedings
6
Interview
5
Statistik
4
Mehrbändiges Werk
3
Multi-volume publication
3
No longer published / No longer aquired
3
more ...
less ...
Language
All
English
5,208
German
102
French
13
Undetermined
5
Spanish
1
Swedish
1
Author
All
Lusk, Jayson L.
20
Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Schroeder, Ted C.
8
Souleles, Nicholas S.
8
Stewart, Hayden
8
Tucker, Catherine
8
Viswanathan, Madhu
8
Yoon, Sukki
8
more ...
less ...
Institution
All
National Bureau of Economic Research
58
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
The Wharton Financial Institutions Center
2
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Duncker & Humblot
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Goethe-Universität Frankfurt am Main
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Japan Society <New York, NY>
1
Kanada / Corporate Services Research Branch
1
Law and Economics Conference <8., 2019, Luzern>
1
Martin-Luther-Universität Halle-Wittenberg
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
249
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
78
Journal of retailing and consumer services
71
Psychology & marketing
63
NBER working paper series
57
International journal of hospitality management
55
Journal of fashion marketing and management
52
Journal of business ethics : JOBE
47
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
40
International journal of consumer studies
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The American economic review
37
Journal of marketing theory and practice
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
The journal of brand management : an international journal
33
Journal of advertising research
32
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
30
American economic journal : a journal of the American Economic Association
29
Journal of consumer behaviour : an international research review
29
Journal of sport management : the official journal of the North American Society of Sport Management
27
The journal of product & brand management
27
Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Applied economics
23
Journal of food products marketing
23
Journal of the Academy of Marketing Science
23
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of marketing
21
The review of economics and statistics
20
European journal of marketing : EJM
19
Journal of travel and tourism marketing
19
Services marketing quarterly
19
Young consumers : insight and ideas for responsible marketers
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Agricultural and resource economics review : ARER
17
more ...
less ...
Source
All
ECONIS (ZBW)
5,307
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
5,324
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
2
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
3
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
4
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
Saved in:
5
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
6
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
7
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
Saved in:
8
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
10
Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
