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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun; Tran, Thanh V. - In: Management research review 34 (2011) 6, pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.; Lee, Jason; Kraft, Patrick M.; … - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
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Salespeople's influence on consumers' and business buyers' goals and wellbeing
Sujan, Harish - In: The Oxford handbook of strategic sales and sales management, (pp. 403-425). 2011
Persistent link: https://www.econbiz.de/10008991464
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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan; Sung, Yongjun - In: Psychology & marketing 31 (2014) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
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Grounding consumer-brand engagement : a field-driven conceptualisation
Graffigna, Guendalina; Gambetti, Rossella C. - In: International journal of market research : JMRS ; the … 57 (2015) 4, pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678