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Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17

The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...

Persistent link: https://www.econbiz.de/10012116755

Value generation in B2B contexts : the SMEs’ perspective

Pérez, Lourdes; Cambra-Fierro, Jesús - In: European business review : EBR ; the official journal … 27 (2015) 3, pp. 297-317

Persistent link: https://www.econbiz.de/10011309541

The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective

Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93

Persistent link: https://www.econbiz.de/10011549371

The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs

Wu, Wen Kuei; Chiu, Singa Wang - In: Journal of business research : JBR 69 (2016) 9, pp. 3398-3405

Persistent link: https://www.econbiz.de/10011514811

Does brand orientation help B2B SMEs in gaining business growth?

Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487

Persistent link: https://www.econbiz.de/10011496545

Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains

Malagueño, Ricardo - 2019

The purpose of this research is to examine the impact of perceived relational justice on the relationship between key customer categorization and performance of small food and drink producers in supermarket supply chains. Survey data is derived from a sample of (small-scale) suppliers of local...

Persistent link: https://www.econbiz.de/10012893152

Managing Sustainable Business Relationships in a Post Covid-19 Era : Towards a Dodecahedron Shaped Stakeholder Model

Pereira, Vijay; Temouri, Yama; Vaz, Daicy - 2022

Chapter 1. Introduction -- Chapter 2. Philosophical questions and aspects pertaining to businesses relationships -- Chapter 3. Business relationships between Businesses and Businesses and Customer -- Chapter 4. Business relationships between Government (through their intervention) and Businesses...