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Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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Know your firm : managing social media engagement to improve firm sales performance
Ren, Fei; Tan, Yong; Wan, Fei - In: MIS quarterly 47 (2023) 1, pp. 227-262
Persistent link: https://www.econbiz.de/10013556961
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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Social media's impact on organizational performance and entrepreneurial orientation in organizations
Farzana Parveen; Noor Ismawati Jaafar; Sulaiman Ainin - In: Management decision : MD 54 (2016) 9, pp. 2208-2234
Persistent link: https://www.econbiz.de/10011551567
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Do social media matter? : initial empirical evidence
Du, Hui; Jiang, Wei - In: The journal of information systems : JIS ; a semiannual … 29 (2015) 2, pp. 51-70
Persistent link: https://www.econbiz.de/10011341191
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295