Sayed, Sabaa; Dayan, Mumin - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-12
strategies-and innovation performance. The study finds that the relationship is mediated by founding-team marketing capabilities … suggest that an exploratory strategy improves the founding team's marketing capabilities, whereas an exploitative strategy … worsens these capabilities. Exploitative strategy and the founding team's marketing abilities are negatively affected by …
