Similar Search Results

Adkins, Sue - In: The marketing book, (pp. 669-693). 2003

Persistent link: https://www.econbiz.de/10001725261

Consumers, Society and Marketing : A Sustainability Perspective

Mutum, Dilip S.; Ezlika Ghazali - 2023

1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

Persistent link: https://www.econbiz.de/10014340329

A conceptual framework for understanding the effects of corporate social marketing on consumer behavior

Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633

Persistent link: https://www.econbiz.de/10010379899

Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns

Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434

Persistent link: https://www.econbiz.de/10011413158

A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice

Carter, Stacy M.; Mayes, Christopher; Eagle, Lynne C.; … - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 20-38

Persistent link: https://www.econbiz.de/10011686990

Socially responsible (macro-social) marketing

Kennedy, Ann-Marie; Smith, Johnpaul - In: Journal of macromarketing 42 (2022) 4, pp. 572-582

Persistent link: https://www.econbiz.de/10013475204

Ethical evaluation of audience segmentation in social marketing

Newton, Joshua D.; Newton, Fiona J.; Turk, Tahir; … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1421-1438

Persistent link: https://www.econbiz.de/10010189533

Alliances and ethics in social marketing

Andreasen, Alan R.; Drumwright, Minette E. - 2008

Persistent link: https://www.econbiz.de/10003718266

Ethics of social marketing and non-profit/charity marketing

Kubacki, Krzysztof; Szablewska, Natalia - In: The SAGE handbook of marketing ethics, (pp. 248-258). 2021

Persistent link: https://www.econbiz.de/10012306070

From Social Marketing Towards Corporate Social Responsibility

Stancu, Alin; Mihai Ioan, Rosca - 2007

Within the international literature there are presented various examples, of good practices in terms of the implication of the companies in the community as well as several negative examples such as the ENRON, NIKE case and others. The most recent negative case in Romania is that of the company...

Persistent link: https://www.econbiz.de/10014026024