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~subject:"Unternehmenspublizität"
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Präsentationserfolg in Werbung...
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Unternehmenspublizität
Werbung
13,792
Öffentlichkeitsarbeit
9,843
Advertising
9,732
Public relations
8,719
Werbewirkung
3,827
Advertising effects
3,772
Konsumentenverhalten
3,082
Consumer behaviour
3,076
Deutschland
2,243
Theorie
2,204
Theory
2,163
Online-Marketing
2,071
Internet marketing
2,059
Germany
1,671
Kommunikation
1,634
Corporate disclosure
1,518
USA
1,506
Communication
1,334
United States
1,318
Corporate Social Responsibility
1,316
Social Web
1,316
Social web
1,315
Corporate social responsibility
1,301
Marketing
1,062
Markenführung
952
Brand management
948
Marketingmanagement
948
Marketing management
926
Unternehmen
871
Stakeholder
753
Firmenimage
751
Corporate reputation
748
Interne Kommunikation
706
Internal communication
702
advertising
642
Disclosure regulation
621
Auskunftspflicht
620
Krisenmanagement
614
Markenimage
577
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Online availability
All
Undetermined
681
Free
457
Type of publication
All
Article
1,056
Book / Working Paper
463
Type of publication (narrower categories)
All
Article in journal
1,031
Aufsatz in Zeitschrift
1,031
Graue Literatur
77
Non-commercial literature
77
Working Paper
64
Arbeitspapier
63
Hochschulschrift
35
Aufsatz im Buch
27
Book section
27
Thesis
21
Conference paper
10
Konferenzbeitrag
10
Bibliografie enthalten
8
Bibliography included
8
Collection of articles of several authors
5
Sammelwerk
5
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
3
Konferenzschrift
2
Case study
1
Conference proceedings
1
Fallstudie
1
Handbook
1
Handbuch
1
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Language
All
English
1,480
German
41
French
1
Author
All
Hussainey, Khaled
17
Bertomeu, Jeremy
9
Taylor, Daniel J.
8
Asay, H. Scott
7
Cho, Charles H.
7
Patten, Dennis M.
7
Rennekamp, Kristina M.
7
Aggarwal, Kirti
6
Elliott, W. Brooke
6
García-Sánchez, Isabel-María
6
Kraus, Mathias
6
Leippold, Markus
6
Libby, Robert
6
Tsang, Albert
6
Aghamolla, Cyrus
5
Allee, Kristian D.
5
Bingler, Julia Anna
5
Bushee, Brian J.
5
Casi-Eberhard, Elisa
5
DeAngelis, Matthew D.
5
Gesche, Tobias
5
Koonce, Lisa
5
Luca, Michael
5
Menon, Rahul
5
Michelon, Giovanna
5
Raimo, Nicola
5
Seregni, Carol
5
Thewissen, James
5
Vitolla, Filippo
5
Webersinke, Nicolas
5
Albitar, Khaldoon
4
Aman, Hiroyuki
4
Arena, Claudia
4
Arya, Anil
4
Banerjee, Snehal
4
Blankespoor, Elizabeth
4
Chang, Millicent
4
Coluccia, Daniela
4
Dumay, John
4
Fontana, Stefano
4
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Institution
All
National Bureau of Economic Research
2
Basel Committee on Banking Supervision
1
European Accounting Study Group
1
Great Britain / Commission on Industrial Relations
1
Institute for Research in the Behavioral, Economic, and Management Sciences
1
International Association for the Study of Insurance Economics
1
Krannert Graduate School of Management
1
Universität Mannheim
1
World Bank
1
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Published in...
All
The accounting review : a publication of the American Accounting Association
58
Journal of accounting & economics
28
Corporate social responsibility and environmental management
27
Journal of business ethics : JOBE
18
Review of accounting studies
16
International journal of disclosure and governance
13
Journal of applied accounting research
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Accounting, auditing & accountability journal
12
Journal of accounting and public policy
12
Journal of business research : JBR
12
Journal of financial reporting & accounting : JFRA
12
Business strategy and the environment
11
Review of quantitative finance and accounting
11
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
10
Accounting horizons : a quarterly publication of the American Accounting Association
10
Finance research letters
10
International journal of advertising : the review of marketing communications
10
The British accounting review : the journal of the British Accounting Association
10
Cogent business & management
9
Economics letters
9
International review of financial analysis
9
Journal of economic theory
9
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
9
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
8
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
8
International journal of managerial and financial accounting
8
Journal of accounting research
8
Advances in accounting : a research annual
7
Games and economic behavior
7
International journal of accounting, auditing and performance evaluation : IJAAPE
7
Journal of economic behavior & organization : JEBO
7
Journal of management & governance
7
Meditari accountancy research
7
Accounting forum : advancing the interdisciplinary and global connection of accounting research
6
Accounting research journal
6
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
6
Journal of accounting & management information systems : JAMIS
6
Journal of business ethics : JBE
6
Journal of business finance & accounting : JBFA
6
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ECONIS (ZBW)
1,518
EconStor
1
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1
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1
Voluntary disclosure of advertising expenditures
Simpson, Ana
- In:
Journal of accounting, auditing & finance
23
(
2008
)
3
,
pp. 403-436
Persistent link: https://www.econbiz.de/10003750126
Saved in:
2
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
3
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
4
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
5
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
6
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
7
Persuasion contest : disclosing own and rival information
Iyer, Ganesh
;
Singh, Shubhranshu
- In:
Marketing science
41
(
2022
)
4
,
pp. 254-281
Persistent link: https://www.econbiz.de/10013363970
Saved in:
8
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
9
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
10
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
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