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Information processing models of consumer behavior
Bettman, James R. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 370-376
Persistent link: https://www.econbiz.de/10001902412
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The structure of consumer choice processes
Bettman, James R. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 465-471
Persistent link: https://www.econbiz.de/10001902437
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An information processing theory of consumer choice
Bettman, James R. - 1979
Persistent link: https://www.econbiz.de/10000048464
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Consumer decision making : a choice goals approach
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Handbook of consumer psychology, (pp. 589-610). 2008
Persistent link: https://www.econbiz.de/10003716255
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Formal models of consumer behavior : a conceptual overview
Bettman, James R.; Jones, J. Morgan - In: The journal of business : B 45 (1972) 4, pp. 544-562
Persistent link: https://www.econbiz.de/10001902394