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Verbraucher
Consumer behaviour
58
Konsumentenverhalten
58
Theorie
18
Theory
18
Decision
17
Entscheidung
17
Intertemporal choice
9
Intertemporale Entscheidung
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Personality psychology
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Markenartikel
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Brand
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Cognition
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Kognition
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Marktforschung
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Spieltheorie
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USA
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Celebrity endorsement
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Celebrity-Werbung
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Gesundheit
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Bettman, James R.
5
Jones, J. Morgan
1
Luce, Mary Frances
1
Payne, John W.
1
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Journal of marketing research : JMR
2
Addison-Wesley advances in marketing series
1
Handbook of consumer psychology
1
The journal of business : B
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ECONIS (ZBW)
5
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1
An information processing theory of consumer choice
Bettman, James R.
-
1979
Persistent link: https://www.econbiz.de/10000048464
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2
Information processing models of consumer behavior
Bettman, James R.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001902412
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3
The structure of consumer choice processes
Bettman, James R.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 465-471
Persistent link: https://www.econbiz.de/10001902437
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4
Formal models of consumer behavior : a conceptual overview
Bettman, James R.
;
Jones, J. Morgan
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 544-562
Persistent link: https://www.econbiz.de/10001902394
Saved in:
5
Consumer decision making : a choice goals approach
Bettman, James R.
;
Luce, Mary Frances
;
Payne, John W.
- In:
Handbook of consumer psychology
,
(pp. 589-610)
.
2008
Persistent link: https://www.econbiz.de/10003716255
Saved in:
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