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Team participation and online gamer loyalty

Teng, Ching-I; Chen, Wei-Wen - In: Electronic commerce research and applications 13 (2014) 1, pp. 24-31

Persistent link: https://www.econbiz.de/10011348337

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities

Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176

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Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern

Sparks, Beverley; So, Kevin Kam Fung; Bradley, Graham L. - In: Tourism management : research, policies, practice 53 (2016), pp. 74-85

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How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

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Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

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Participating anonymous online student communities and university brand relationship outcomes

Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14

Besides official social pages of organizations, the anonymous online consumer communities are emerging phenomena. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context, where consumers and brands have strong...

Persistent link: https://www.econbiz.de/10012649884

Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective

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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

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Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306

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Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

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