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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena; Spörrle, Matthias; Landes, Miriam; … - In: Journal of business economics : JBE 87 (2017) 4, pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
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Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
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An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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A model of factors' effects on brand identification : evidence from Iran
Azizi, Shahriar; Daei, Zahra - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 123-139
Persistent link: https://www.econbiz.de/10011286620
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Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria; Kenning, Peter - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
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Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...
Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613
Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...
Persistent link: https://www.econbiz.de/10012655273