"This book examines the aspects of forward supply chain, i.e. sales as well as distribution or channel management. It discusses the management of a sales force and how to get the maximum benefit out of a team"--

The recent trend of e-detailing in the pharmaceutical industry aims to increase the effectiveness of promotion of prescription products to physicians at a less expensive way than traditional detailing. In the proposed promotion response model, the effect of e-detailing on new prescriptions is...

Cooperative advertising, wherein a manufacturer, either directly or indirectly, reimburses a retailer for some or all of the cost of promotional advertising, is a form of trade promotion that manufacturers offer retailers to stimulate retail demand. Three forms of cooperative advertising plans...