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Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability ; [SEO, SEM, Online-Marketing, Affiliate-Programme ; Google AdWords, Web analytics, social media marketing ; Video-, E...

Keßler, Esther; Rabsch, Stefan - 2011 - 1. Aufl., 1., korrigierter Nachdr.

Persistent link: https://www.econbiz.de/10014276642

From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits

Lee, Mi Kyung; Yoon, Ho Young; Park, Han Woo - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1143-1154

Persistent link: https://www.econbiz.de/10011758888

Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

Persistent link: https://www.econbiz.de/10010128867

Measuring risks for consumers, firms, and investors in the digital economy

Alves Werb, Gabriela - 2020

Persistent link: https://www.econbiz.de/10012618693

The dynamics of online purchase visits : inertia or switching?

Zhang, Zelin; Wang, Xia; Popkowski Leszczyc, Peter T. L.; … - In: Frontiers of business research in China : selected … 10 (2016) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10011581846

Web Trends : a valuable tool for business research

France, Stephen L.; Shi, Yuying; Kazandjian, Brett - In: Journal of business research : JBR 132 (2021), pp. 666-679

Persistent link: https://www.econbiz.de/10012581649

The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms

Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434

Persistent link: https://www.econbiz.de/10012607668

Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...

Shetu, Sabakun Naher - In: Future Business Journal 9 (2023) 1, pp. 1-15

The study investigates the impact of user-generated content (UGC) and micro-celebrity posts on the online purchasing behavior of Generation Z on social networking sites. In addition, the mediator function of the user's search intent is investigated. Thus, sponsored ads employ moderation. To...

Persistent link: https://www.econbiz.de/10014505361

Facebook practices for business communication among fashion retailers

Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10011703050

E-marketing integration strategy on marketing profitability : evidence from e-commerce businesses in Thailand

Chanthinok, Kriangsak; Ussahawanitchakit, Phaprukebaramee - In: Journal of international business and economics : JIBE 14 (2014) 2, pp. 65-82

Persistent link: https://www.econbiz.de/10010407280

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