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have increased their influence on customers' decisions, leading to the effective management of Internet social media … measured, and the reliability of opinions. The diverse information available on the Internet can produce communication problems … communication and image on the Internet. One target for lodging community managers should be to converge different evaluations …
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This research analyzed the online reputation of Marbella as a tourist destination and the profiles of the reviewers according to sociodemographic characteristics. A correlational, quantitative research technique was used in this study based on the manual extraction of more than 4000 reviews...
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