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~subject:"Virales Marketing"
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Virales Marketing
Werbung
13,756
Online-Marketing
12,891
Internet marketing
12,669
Advertising
10,340
Konsumentenverhalten
8,194
Consumer behaviour
8,169
Werbewirkung
7,893
Advertising effects
7,668
Social Web
5,904
Social web
5,897
Zielgruppe
2,844
Markenführung
2,763
Brand management
2,751
Target group
2,448
Deutschland
2,267
Marketingmanagement
2,189
Electronic Commerce
2,167
Marketing management
2,153
Theorie
2,094
Online-Handel
2,039
Theory
2,037
Online retailing
2,036
E-commerce
2,017
Marketing
2,014
USA
1,924
Beziehungsmarketing
1,914
Relationship marketing
1,912
Viral marketing
1,874
Markenimage
1,795
Brand image
1,765
United States
1,765
Germany
1,718
Internet
1,473
advertising
1,376
Markenartikel
1,099
Brand
1,021
Website
909
Social media
859
social media
826
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Online availability
All
Undetermined
1,093
Free
264
Type of publication
All
Article
1,616
Book / Working Paper
256
Type of publication (narrower categories)
All
Article in journal
1,528
Aufsatz in Zeitschrift
1,528
Aufsatz im Buch
87
Book section
87
Graue Literatur
38
Non-commercial literature
38
Arbeitspapier
29
Working Paper
29
Hochschulschrift
27
Ratgeber
20
Guidebook
19
Thesis
16
Konferenzschrift
15
Collection of articles of several authors
14
Sammelwerk
14
Case study
10
Fallstudie
10
Conference paper
9
Konferenzbeitrag
9
Aufsatzsammlung
6
Conference proceedings
6
Collection of articles written by one author
5
Sammlung
5
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Amtsdruckschrift
1
Elektronischer Datenträger als Beilage
1
Government document
1
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Language
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English
1,818
German
56
Author
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Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Filieri, Raffaele
7
Mariani, Marcello M.
7
Schweidel, David A.
7
Xie, Karen L.
7
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Scott, David Meerman
6
Sparks, Beverley
6
Tan, Yong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Balaji, M. S.
5
Bradley, Graham L.
5
Chu, Shu-Chuan
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Fossen, Beth L.
5
Gu, Bin
5
Hager, Anselm
5
Huh, Jisu
5
Kim, Juran
5
Lambrecht, Anja
5
Law, Rob
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Verma, Sanjeev
5
Wu, Luorong
5
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
3
Universität Mannheim
2
BusinessVillage GmbH
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
IGI Global
1
Information Resources Management Association
1
Nomos Verlagsgesellschaft
1
OECD
1
Universität Bremen
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Published in...
All
Journal of business research : JBR
79
Journal of retailing and consumer services
49
International journal of hospitality management
45
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing communications
32
Tourism management : research, policies, practice
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Journal of management information systems : JMIS
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Electronic commerce research
23
International journal of advertising : the review of marketing communications
22
Journal of marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of advertising research
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
18
Psychology & marketing
18
Journal of promotion management : innovations in planning and applied research
17
International journal of advertising : the quarterly review of marketing communications
16
European journal of marketing : EJM
15
Journal of travel and tourism marketing
15
The journal of product & brand management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
SpringerLink / Bücher
12
International journal of consumer studies
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Marketing letters : a journal of research in marketing
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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Source
All
ECONIS (ZBW)
1,872
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1
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
2
Influence or advertise: the role of social learning in influencer marketing
Berman, Ron
;
Ory, Aniko
;
Zheng, Xudong
-
2023
Persistent link: https://www.econbiz.de/10014317632
Saved in:
3
Processes and effects of targeted online
advertising
among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
4
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
Saved in:
5
Can warning labels mitigate effects of
advertising
message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
6
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
7
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
8
The effects of positive valence and intensity of word-of-mouth and
advertising
on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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