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~subject:"Virales Marketing"
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Virales Marketing
Beziehungsmarketing
25,169
Relationship marketing
25,141
Social Web
20,166
Social web
20,132
Konsumentenverhalten
14,558
Consumer behaviour
14,544
Online-Marketing
12,863
Internet marketing
12,640
Dienstleistung
7,056
Kundenzufriedenheit
5,795
Customer satisfaction
5,790
Dienstleistungsqualität
4,593
Service quality
4,581
Electronic Commerce
4,565
Deutschland
4,524
Services
4,344
E-commerce
4,317
Germany
4,233
Markenführung
4,172
Brand management
4,162
Kundenintegration
3,889
Customer integration
3,875
Theorie
3,666
Theory
3,632
Online-Handel
3,488
Online retailing
3,479
Viral marketing
3,193
Marketingmanagement
3,091
Marketing management
3,041
Markenimage
2,775
Brand image
2,761
Innovation
2,611
Soziales Netzwerk
2,577
Internet
2,555
Lieferantenmanagement
2,464
Supplier relationship management
2,463
Social network
2,397
USA
2,342
Werbewirkung
2,305
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Law, Chun Hung Roberts
16
Filieri, Raffaele
12
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Mariani, Marcello M.
9
Dwivedi, Yogesh Kumar
8
Li, Hengyun
8
Loureiro, Sandra Maria Correia
8
Ranaweera, Chatura
8
Tan, Yong
8
Verlegh, Peeter
8
Balaji, M. S.
7
Bilgihan, Anil
7
Fan, Weiguo
7
Gopinath, Shyam
7
Gu, Bin
7
Law, Rob
7
Liang, Sai
7
Liu, Yong
7
Lu, Shijie
7
Okumus, Fevzi
7
Pelsmacker, Patrick de
7
Schweidel, David A.
7
Sparks, Beverley
7
Wallace, Elaine
7
Wu, Luorong
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Buttle, Francis A.
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Fink, Klaus-J.
6
Flavián Blanco, Carlos
6
Gil Saura, Irene
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Hennig-Thurau, Thorsten
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Jayawardhena, Chanaka
6
Kim, Jong Min
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Mattila, Anna S.
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IGI Global
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
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Nomos Verlagsgesellschaft
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OECD
1
Technische Universität Dresden
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Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
136
Journal of retailing and consumer services
94
International journal of hospitality management
61
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Tourism management : research, policies, practice
45
Information systems research : ISR
40
Journal of marketing communications
40
Journal of hospitality marketing & management
35
Psychology & marketing
33
Electronic commerce research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of contemporary hospitality management
31
Journal of management information systems : JMIS
29
International journal of advertising : the quarterly review of marketing communications
27
Journal of marketing
26
Journal of travel and tourism marketing
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of electronic marketing and retailing : IJEMR
25
Journal of internet commerce
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of advertising : the review of marketing communications
24
Journal of electronic commerce research : JECR
24
The journal of product & brand management
24
SpringerLink / Bücher
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing management : MM
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Cogent business & management
20
Journal of promotion management : innovations in planning and applied research
20
European journal of marketing : EJM
19
International journal of consumer studies
19
Journal of advertising research
19
The journal of services marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of the Academy of Marketing Science
17
Technological forecasting & social change : an international journal
17
Journal of marketing research : JMR
16
Business horizons
15
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ECONIS (ZBW)
3,191
EconStor
2
Showing
1
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10
of
3,193
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date (oldest first)
1
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo
;
Aloini, Davide
- In:
Journal of business research : JBR
96
(
2019
),
pp. 322-339
Persistent link: https://www.econbiz.de/10011981056
Saved in:
3
Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen
;
Ren, Yuqing
;
Adomavicius, Gediminas
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
Saved in:
4
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
5
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
6
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
Saved in:
7
Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie
;
Grabner-Kräuter, Sonja
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
Saved in:
8
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
9
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
10
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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