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~subject:"Virales Marketing"
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Virales Marketing
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Marketing
29,159
Social Web
20,147
Social web
20,113
Online-Marketing
12,856
Internet marketing
12,633
Theorie
11,746
Theory
11,566
Beziehungsmarketing
10,681
Relationship marketing
10,668
Markenführung
8,785
Brand management
8,764
Markenimage
7,018
Brand image
6,944
Deutschland
6,808
USA
6,595
Marketingmanagement
6,577
Online-Handel
6,414
Online retailing
6,396
Marketing management
6,322
United States
6,304
Germany
6,139
Electronic Commerce
5,931
Customer satisfaction
5,676
Kundenzufriedenheit
5,673
E-commerce
5,525
Werbewirkung
4,724
Advertising effects
4,666
Markenartikel
4,635
Brand
4,591
Werbung
4,586
Einzelhandel
4,524
Service quality
4,489
Dienstleistungsqualität
4,485
Retail trade
4,362
Advertising
4,322
Viral marketing
3,987
Verbraucherverhalten
3,620
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Undetermined
2,160
Free
683
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Article
3,321
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665
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3,110
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3,110
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216
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120
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120
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92
Arbeitspapier
91
Hochschulschrift
63
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41
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31
Sammelwerk
31
Ratgeber
25
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24
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20
Conference paper
20
Fallstudie
20
Konferenzbeitrag
20
Konferenzschrift
17
Aufsatzsammlung
12
Collection of articles written by one author
8
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8
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7
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3
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3
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2
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1
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English
3,858
German
128
French
1
Italian
1
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1
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Law, Chun Hung Roberts
16
Filieri, Raffaele
14
Berger, Jonah
12
Loureiro, Sandra Maria Correia
12
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kim, Jong Min
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pelsmacker, Patrick de
9
Tan, Yong
9
Akram, Umair
8
Bilgihan, Anil
8
Dens, Nathalie
8
East, Robert
8
Gopinath, Shyam
8
Law, Rob
8
Li, Hengyun
8
Pavlou, Paul A.
8
Ranaweera, Chatura
8
Usman, Osly
8
Xie, Karen L.
8
Ye, Qiang
8
Yin, Dezhi
8
Zhang, Han
8
Chu, Shu-Chuan
7
De Angelis, Matteo
7
Fan, Weiguo
7
Godes, David
7
Gu, Bin
7
Hennig-Thurau, Thorsten
7
Hong, Yili
7
Liu, Yong
7
Lu, Shijie
7
Mattila, Anna S.
7
Rita, Paulo
7
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Universität Mannheim
2
Academy of Marketing
1
BusinessVillage GmbH
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
OECD
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
163
Journal of retailing and consumer services
112
International journal of hospitality management
85
International journal of internet marketing and advertising : IJIMA
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Tourism management : research, policies, practice
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Psychology & marketing
49
Journal of marketing communications
47
Information systems research : ISR
45
Journal of hospitality marketing & management
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of contemporary hospitality management
38
Electronic commerce research
35
Journal of travel and tourism marketing
34
Journal of management information systems : JMIS
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of advertising : the quarterly review of marketing communications
29
Cogent business & management
28
European journal of marketing : EJM
28
Journal of internet commerce
28
The journal of product & brand management
28
International journal of advertising : the review of marketing communications
27
Journal of electronic commerce research : JECR
27
Journal of marketing
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
International journal of electronic marketing and retailing : IJEMR
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
SpringerLink / Bücher
25
Journal of promotion management : innovations in planning and applied research
24
The journal of services marketing
24
Journal of marketing research : JMR
23
Marketing letters : a journal of research in marketing
23
International journal of consumer studies
22
Journal of advertising research
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of the Academy of Marketing Science
22
Journal of marketing management : MM
21
Asia Pacific journal of marketing and logistics
20
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Source
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ECONIS (ZBW)
3,982
BASE
1
EconStor
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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3,986
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date (oldest first)
1
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and
Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
2
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
3
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
4
Emoji, playfulness, and brand engagement on
Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
5
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
6
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
7
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
8
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
9
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
10
Mining Arabic
Twitter
conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael
;
Wilson, Jonathan A. J.
;
De Silva, Varuna
- In:
Journal of Islamic marketing
13
(
2022
)
12
,
pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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