Narrow search
Showing 1 - 7 of 7
Cover Image
The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression
Jung, Hyukjin; Bae, Joonheui; Kim, Hanku - In: Journal of business research : JBR 146 (2022), pp. 146-154
Persistent link: https://www.econbiz.de/10013271384
Cover Image
Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Cover Image
New insights on digital and social media advertising
Kim, Juran (ed.) - 2021
Persistent link: https://www.econbiz.de/10012623917
Cover Image
Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan (ed.); Kim, Juran (ed.);  … - 2020 - First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
Cover Image
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan; Kim, Juran - In: Electronic word of mouth as a promotional technique : …, (pp. 1-13). 2020
Persistent link: https://www.econbiz.de/10012263198
Cover Image
Special issue: electronic word-of-mouth
Kim, Juran (ed.); Chu, Shu-Chuan (ed.) - 2018
Persistent link: https://www.econbiz.de/10011859182
Cover Image
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan; Kim, Juran - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011859185