//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of customer consum...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virales Marketing
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
11
Social web
11
Internet marketing
10
Online-Marketing
10
Viral marketing
7
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Nachhaltige Entwicklung
5
Sustainability
5
Sustainable development
5
Asia
4
Asien
4
Customer value
4
Kundenwert
4
Nachhaltigkeit
4
Welt
4
World
4
Advertising
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Experiment
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobilkommunikation
3
Motivation
3
Perceived interactivity
3
Werbung
3
social media
3
Brand
2
Brand image
2
Competition
2
Customer equity
2
Customer integration
2
Customer satisfaction
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
7
Author
All
Kim, Juran
6
Chu, Shu-Chuan
4
Bae, Joonheui
1
Jung, Hyukjin
1
Kim, Hanku
1
Taylor, Charles Raymond
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Electronic word of mouth as a promotional technique : new insights from social media
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of corporate social responsibility and corporate social irresponsibility : why company size matters based on consumers' need for self-expression
Jung, Hyukjin
;
Bae, Joonheui
;
Kim, Hanku
- In:
Journal of business research : JBR
146
(
2022
),
pp. 146-154
Persistent link: https://www.econbiz.de/10013271384
Saved in:
2
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
3
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
4
Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan
(
ed.
);
Kim, Juran
(
ed.
); …
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
Saved in:
5
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
6
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
7
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->