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The effect of compensation on repurchase intentions in service recovery

Grewal, Dhruv; Roggeveen, Anne L.; Tsiros, Michael - In: Journal of retailing 84 (2008) 4, pp. 424-434

Persistent link: https://www.econbiz.de/10003794937

Store atmospherics : a multisensory perspective

Spence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; … - In: Psychology & marketing 31 (2014) 7, pp. 472-488

Persistent link: https://www.econbiz.de/10010382591

The contingent effects of semantic price cues

Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205

Persistent link: https://www.econbiz.de/10010402323

Sensory aspects of branding

Biswas, Dipayan - In: The Routledge companion to contemporary brand management, (pp. 218-227). 2016

Persistent link: https://www.econbiz.de/10011515396

Sensory aspects of retailing : theoretical and practical implications

Biswas, Dipayan - In: Journal of retailing 95 (2019) 4, pp. 111-115

Persistent link: https://www.econbiz.de/10012154080

Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products

Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126

Persistent link: https://www.econbiz.de/10010250059

Something to chew on : the effects of oral haptics on mastication, orosensory perception, and calorie estimation

Biswas, Dipayan; Szocs, Courtney; Krishna, Aradhna; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 261-273

Persistent link: https://www.econbiz.de/10010401142

Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs

Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764

Persistent link: https://www.econbiz.de/10011614561

Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal

Ruzeviciute, Ruta; Kamleitner, Bernadette; Biswas, Dipayan - In: Journal of marketing research 57 (2020) 2, pp. 315-331

Persistent link: https://www.econbiz.de/10012180538

How Collective Stress Affects Price Fairness Perceptions : The Role of Nostalgia

Xia, Lan; Roggeveen, Anne L. - 2022

This research examines how consumers evaluate the fairness of price increases during collective stress situations. Across three collective stress situations (COVID-19, Black Lives Matter protests, and economic downturn), the authors confirm that a collective stress situation evokes feeling of...

Persistent link: https://www.econbiz.de/10014086179