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The role of digital marketing in tourism businesses : an empirical investigation in Greece

Velentza, Anastasia; Metaxas, Theodore - In: Businesses 3 (2023) 2, pp. 272-292

For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introduction of innovative sales and marketing...

Persistent link: https://www.econbiz.de/10014413868

Digitalization strategies for SMEs : a cost vs. skill approach for website development

Louw, Candice; Nieuwenhuizen, Cecile - In: African journal of science, technology, innovation and … 12 (2020) 2, pp. 195-202

Persistent link: https://www.econbiz.de/10012255775

Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Are social media and mobile applications threatening retail websites

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81

Persistent link: https://www.econbiz.de/10014318243

Functional modelling and analysis of IDM e-tailer platforms

Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59

Persistent link: https://www.econbiz.de/10010196187

Web analytics applications, opportunities and challenges to online retail in India

Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485

Persistent link: https://www.econbiz.de/10013257550

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Creating effective online customer experiences

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Opinion Seeking in a Social Network-Enabled Product Review Website : A Study of Word-of-Mouth in the Era of Digital Social Networks

Grange, Camille - 2018

impersonal by examining online shoppers' opinion seeking in the context of using a product review website affording access to a … online product selection task. The results of a free-simulation study conducted with a restaurant review website connected to …

Persistent link: https://www.econbiz.de/10012933630

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