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The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

An economic model of click fraud in publisher networks

Asdemir, Kursad; Yurtseven, Özden; Yahya, Moin A. - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 61-89

Persistent link: https://www.econbiz.de/10003817298

Pay-per-action model for on-line advertising

Mahdian, Mohammad; Tomak, Kerem - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 113-128

Persistent link: https://www.econbiz.de/10003817304

Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks

North, Michael; Ficorilli, Michael - In: Journal of financial services marketing : JFSM 22 (2017) 3, pp. 99-108

Persistent link: https://www.econbiz.de/10011799565

Keyword Effectiveness in Paid Placement Advertising : An Exploratory Study in the Context of a Travel Website

Sahadev, Sunil - 2012

With the increasing adoption of paid placement in search engines as an advertising strategy, firms are concentrating in using the most effective keywords. The present study attempts of explore the variations in keyword effectiveness across different keyword categories. The click through rates...

Persistent link: https://www.econbiz.de/10014026253