Narrow search
Showing 21 - 30 of 48
Cover Image
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Cover Image
Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan; Fong, Miranda; Saliba, Anthony - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
Cover Image
Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Bruwer, Johan; Buller, Courtney - In: Journal of international consumer marketing 24 (2012) 5, pp. 338-355
Persistent link: https://www.econbiz.de/10009778697
Cover Image
Wine tourism experience effects of the tasting room on consumer brand loyalty
Bruwer, Johan; Coode, Michael; Saliba, Anthony; Herbst, … - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 4, pp. 399-414
Persistent link: https://www.econbiz.de/10010206951
Cover Image
BYOB as a risk reduction strategy (RRS) for wine consumers in Australian on-premise foodservice sector : exploratory insights
Bruwer, Johan; Rawbone-Viljoen, Christopher - In: International journal of hospitality management 32 (2013), pp. 21-30
Persistent link: https://www.econbiz.de/10009717683
Cover Image
Wine choice and drivers of consumption explored in relation to generational cohorts and methodology
MacDonald, Jasmine B.; Saliba, Anthony J.; Bruwer, Johan - In: Journal of retailing and consumer services 20 (2013) 3, pp. 349-357
Persistent link: https://www.econbiz.de/10009759776
Cover Image
Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
Cover Image
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Cover Image
Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Bruwer, Johan; Buller, Courtney; Saliba, Anthony John; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 97-119
Persistent link: https://www.econbiz.de/10010387280
Cover Image
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010367008