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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Sponsoring : Bedeutung, Wirkung und Kontrollmöglichkeiten
Walliser, Björn - 1995
Persistent link: https://www.econbiz.de/10000545372
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Marketing research : an international approach
Schmidt, Marcus J.; Hollensen, Svend - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003352535
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Erfolgsfaktor Kundenzufriedenheit : Dimensionen und Messmöglichkeiten
Kaiser, Marc-Oliver - 2005 - 2., neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002146212
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Beschaffungsmarktwahl
Brodersen, Kristina - 2000
Persistent link: https://www.econbiz.de/10001499089