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~subject:"Welt"
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Welt
Brand management
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8
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6
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6
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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3
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3
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17
Springer Proceedings in Business and Economics
9
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Handbook of research in international marketing
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International marketing ; Vol. 2
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Research in consumer behavior
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Springer eBook Collection
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International journal of sport management and marketing : IJSMM
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Management for Professionals
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Best practices in international marketing
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Cross-cultural and critical perspectives on brands
4
Europäische Hochschulschriften / 5
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing : JIFAM
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Marketing theory
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Les cahiers de recherche / HEC Paris
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Management for professionals
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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New world marketing
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ECONIS (ZBW)
933
OLC EcoSci
2
EconStor
1
Showing
1
-
10
of
936
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date (newest first)
date (oldest first)
1
Drivers of local relative to global
brand
purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
2
Brands as a global ideoscape
Askegaard, Søren
- In:
Brand culture
,
(pp. 91-102)
.
2005
Persistent link: https://www.econbiz.de/10003239266
Saved in:
3
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
4
The delights and dangers of global branding : from worldwide brands to a global/local dialectic
Heilbrunn, Benoît
- In:
Strategic management : new rules for Old Europe
,
(pp. 137 - 158)
.
2006
Persistent link: https://www.econbiz.de/10014556241
Saved in:
5
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
6
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
7
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
8
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
9
Managing global brands to meet consumer expectations
Baker, Malcolm
;
Sterenberg, Greet
;
Taylor, Earl
- In:
Market research best practice : 30 visions for the …
,
(pp. 443-466)
.
2007
Persistent link: https://www.econbiz.de/10003551914
Saved in:
10
Managing brands in global markets
Day, George S.
;
Reibstein, David J.
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 184-206)
.
2004
Persistent link: https://www.econbiz.de/10002238610
Saved in:
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