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Personification in advertising : using a visual metaphor to trigger anthropomorphism

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Die Legende von den "geheimen Verführern" : kritische Analysen zur unterschwelligen Wahrnehmung und Beeinflussung

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Psychologie der Werbekommunikation

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Advertising psychology and research : an introductory book

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Werbepsychologische Untersuchungsmethoden : experimentelle Forschungs- und Prüfverfahren

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The advertised mind : ground-breaking insights into how our brains respond to advertising

Du Plessis, Erik - 2005

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...

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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective

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So close I can almost sense it : the interplay between sensory imagery and psychological distance

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