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Werbeträger
Product placement
452
Product Placement
413
Advertising media
355
Werbewirkung
343
Advertising effects
339
Consumer behaviour
203
Konsumentenverhalten
203
Werbung
183
Advertising
154
Brand management
142
Markenführung
142
Deutschland
117
Werbeplanung
100
Advertising planning
96
Germany
94
Online-Marketing
90
Internet marketing
87
Marketing management
86
Marketingmanagement
86
Markenimage
85
Mediaplanung
85
Brand image
83
USA
82
United States
82
Computerspiel
66
Video game
65
Markenartikel
57
Brand
56
Film industry
48
Filmwirtschaft
48
Communication media
47
Fernsehwerbung
47
Kommunikationsmedien
47
Television advertising
47
Fernsehprogramm
46
Theorie
46
Theory
46
Television programme
44
Zielgruppe
42
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Undetermined
48
Free
31
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Article
218
Book / Working Paper
133
Journal
9
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Article in journal
136
Aufsatz in Zeitschrift
136
Aufsatz im Buch
82
Book section
82
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
19
Working Paper
19
Hochschulschrift
14
Case study
9
Fallstudie
9
Ratgeber
9
Thesis
9
Collection of articles of several authors
7
Sammelwerk
7
Guidebook
6
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Statistics
5
Handbook
4
Handbuch
4
Konferenzschrift
4
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Annual report
2
Aufsatzsammlung
2
Conference paper
2
Jahresbericht
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Datensammlung
1
Dissertation u.a. Prüfungsschriften
1
Flugblatt
1
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Language
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English
227
German
129
French
2
Dutch
1
Swedish
1
Author
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Eisend, Martin
7
Jugenheimer, Donald W.
7
Budzinski, Oliver
6
Kelley, Larry D.
6
Pepels, Werner
6
Huber, Frank
5
Gierl, Heribert
4
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Voorveld, Hilde
4
Blakeman, Robyn
3
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Klucharev, Vasily
3
Lee, Janghyuk
3
Meyer, Frederik
3
Pusler, Michael
3
Rijpkema, Mark
3
Schweiger, Günter
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Smit, Gitty
3
Stallen, Mirre
3
Unger, Fritz
3
Venkataraman, Sriram
3
Baetzgen, Andreas
2
Barros, Pedro Pita
2
Brasel, S. Adam
2
Broadbent, Simon
2
Bruhn, Manfred
2
Böcker, Franz
2
Chang, Chingching
2
Chatterjee, Patrali
2
Chen, Lin
2
Dabic, Marina
2
Dahlén, Micael
2
Danaher, Peter J.
2
Erdogan, B. Zafer
2
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Institution
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Institut für Demoskopie Allensbach
3
Springer Fachmedien Wiesbaden
3
Duncker & Humblot
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Organisation der Media-Agenturen
2
Berliner Wissenschafts-Verlag
1
Communication, Advertising and Marketing Education Foundation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Esomar
1
Gesamtverband Kommunikationsagenturen GWA
1
Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
NetLibrary, Inc
1
Seminar on Media Research
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Verband Deutscher Zeitschriftenverleger
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
All
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
SpringerLink / Bücher
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
2
European Advertising Academy
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
2
Gabler Edition Wissenschaft
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
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Source
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ECONIS (ZBW)
357
USB Cologne (EcoSocSci)
3
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1
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
2
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
3
In-Game-Advertising - Videospiele als Werbeträger in der Markenkommunikation
Freundt, Marcel
- In:
Virales Marketing
.
2015
Persistent link: https://www.econbiz.de/10011402789
Saved in:
4
Computerspiele als Werbeträger : Chancen, Risiken und Management von In-Game Advertising
Ziegele, Marc
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 277-296)
.
2012
Persistent link: https://www.econbiz.de/10014566727
Saved in:
5
Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
6
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
7
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
8
Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der …
-
Berlin : IVW
;
-2003: Bonn : IVW
-
1992/93(1993)-2015/2016
Persistent link: https://www.econbiz.de/10000504721
Saved in:
9
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
10
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
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