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Werbewirkung
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Institutional economics
18,960
Institutionenökonomik
18,938
Theorie
15,915
Theory
15,694
Relationship marketing
8,850
Beziehungsmarketing
8,818
Brand management
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7,403
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6,606
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6,566
USA
6,370
United States
6,062
Deutschland
5,803
Customer satisfaction
5,557
Online-Handel
5,426
Online retailing
5,415
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5,400
Germany
5,350
Social Web
4,643
Social web
4,641
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4,379
Internet marketing
4,369
Service quality
4,339
Dienstleistungsqualität
4,295
Brand
4,239
Markenartikel
4,229
Einzelhandel
4,131
Retail trade
4,088
Welt
4,074
Umweltbewusstsein
4,069
World
4,047
Neue Institutionenökonomik
3,801
New institutional economics
3,797
Environmental consciousness
3,611
Electronic Commerce
3,595
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3,567
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3,542
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Muehling, Darrel D.
13
Pauwels, Koen
13
Eisend, Martin
12
Huber, Frank
12
Kareklas, Ioannis
12
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
49
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,556
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Greenwashing understanding among Indian consumers and its impact on their green consumption
Jog, Deepti
;
Singhal, Divya
- In:
Global business review
25
(
2024
)
2
,
pp. 491-511
Persistent link: https://www.econbiz.de/10014634252
Saved in:
2
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
3
Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
Saved in:
4
Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
5
Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
6
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
7
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
8
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
9
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
10
Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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