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'See Your Doctor' : The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - 2020

discuss the focal health condition and the efficacy of the advertised drug with their physicians. In this paper, we … as an influence on more severely versus mildly afflicted patients to visit their physicians. Briefly, using data from the …

Persistent link: https://www.econbiz.de/10014132779

The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs

Rubin, Paul H.; Atherly, Adam - 2014

In this paper we use published information to provide analyze the economic value of Direct to Consumer (DTC) advertising. We use information on: the effect of DTC in generating patient visits; the effect of patient visits and mentions of a drug in generating prescriptions; and the effect of...

Persistent link: https://www.econbiz.de/10014047829

The effect of prescription drug advertising on doctor visits

Iizuka, Toshiaki; Jin, Ginger Zhe - In: Journal of economics & management strategy : JEMS 14 (2005) 3, pp. 701-727

Persistent link: https://www.econbiz.de/10003094071

Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective

Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348

Persistent link: https://www.econbiz.de/10011479849

"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels

Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10012229423

Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs

Siddiqi, Arslan Ahmad; Ali Shah, Syed Zulfiqar - In: International journal of pharmaceutical and healthcare … 11 (2017) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10011705008

Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

Persistent link: https://www.econbiz.de/10011979383

Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior

Menebo, Mesay Moges - In: International journal of pharmaceutical and healthcare … 16 (2022) 1, pp. 55-74

Persistent link: https://www.econbiz.de/10012886102

How Consumers’ Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Herzenstein, Michal; Misra, Sanjog; Posavac, Steven S. - 2013

physicians. Mediation analyses that more fully explicate these findings are discussed …

Persistent link: https://www.econbiz.de/10014178590

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