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~subject:"Werbewirkung"
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Werbewirkung
Kanada
48,254
Canada
33,237
Werbung
13,739
Advertising
9,674
USA
8,027
United States
7,200
Advertising effects
3,690
Großbritannien
3,335
Theorie
3,279
Theory
3,220
Konsumentenverhalten
3,144
Consumer behaviour
3,129
Deutschland
2,783
United Kingdom
2,761
Vereinigte Staaten
2,187
Australien
2,140
Germany
1,979
Australia
1,835
Schätzung
1,827
Online-Marketing
1,762
Internet marketing
1,757
Estimation
1,751
Japan
1,600
Vergleich
1,367
Comparison
1,322
Frankreich
1,256
EU-Staaten
1,021
France
1,006
EU countries
988
Geldpolitik
986
Industrie
845
Produktivität
845
Arbeitsmarkt
830
Monetary policy
830
Welt
825
Marketing
815
World
813
Productivity
777
Schweden
756
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Online availability
All
Undetermined
1,687
Free
730
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Article
2,772
Book / Working Paper
962
Journal
10
Type of publication (narrower categories)
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Article in journal
2,630
Aufsatz in Zeitschrift
2,630
Aufsatz im Buch
142
Book section
142
Graue Literatur
130
Non-commercial literature
130
Working Paper
100
Arbeitspapier
99
Hochschulschrift
71
Thesis
39
Collection of articles of several authors
37
Sammelwerk
37
Konferenzschrift
16
Aufsatzsammlung
15
Conference paper
15
Konferenzbeitrag
15
Lehrbuch
13
Textbook
11
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
7
Dissertation u.a. Prüfungsschriften
6
Collection of articles written by one author
5
Sammlung
5
Mehrbändiges Werk
4
Multi-volume publication
4
Case study
3
Fallstudie
3
Ratgeber
2
Article
1
Bibliografie
1
Bildband
1
CD-ROM, DVD
1
Company information
1
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1
Einführung
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
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English
3,577
German
160
Undetermined
3
Italian
2
French
1
Russian
1
Author
All
Eisend, Martin
19
Pelsmacker, Patrick de
19
Gierl, Heribert
17
Rosengren, Sara
16
Septianto, Felix
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Dens, Nathalie
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Campbell, Colin L.
8
Okazaki, Shintaro
8
Poels, Karolien
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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Published in...
All
International journal of advertising : the review of marketing communications
157
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
113
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
97
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of advertising
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
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Source
All
ECONIS (ZBW)
3,720
USB Cologne (EcoSocSci)
17
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
Showing
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1
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
2
The economic implications of advertising
Firestone, Otto John
-
1967
Persistent link: https://www.econbiz.de/10000566953
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
The making of Labatt "Blue" : the quest for a national lager brand : 1959-1971
Bellamy, Matthew J.
- In:
Business history
62
(
2020
)
1
,
pp. 123-150
Persistent link: https://www.econbiz.de/10012181781
Saved in:
5
Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena
;
Angulo-Ruiz, Fernando
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
Saved in:
6
The economic implications of advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
Saved in:
7
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
8
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
9
The economic implications of advertising
Firestone, O. J.
-
1968
-
3. print.
Persistent link: https://www.econbiz.de/10014378663
Saved in:
10
Attitudes of Canadians toward advertising on television. Prep
Lazar, Avrim
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10014412934
Saved in:
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